You know you need a blog on your website. You’ve heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to start typing away, writer’s block hits. Or the phone rings. Or a coworker pops into your office. Needless to say, the act of writing a blog post when you’re a busy professional can be challenging—unless you use a ghostwriter.
Think of a ghostwriter as your secret weapon against a blank screen. This person works anonymously to write your blog post (or article) for you, so you don’t even have to touch a keyboard. Intrigued? Here are five ways working with a ghostwriter can make blogging feel like a piece of cake.
1. No typing required
In most cases, a ghostwriter will simply interview you over the phone to do the research necessary to craft your blog post. This interview usually lasts no more than 30 minutes. Ideally, you’ll be able to give your ghostwriter a heads-up about the article topic and a few example articles that relate to it. With this information, your ghostwriter will know what questions to ask.
2. Direction for your thoughts
Sometimes you may have an idea for a blog post or a general topic, but you aren’t sure how it will translate to a finished piece. A ghostwriter can help! During your phone interview, a ghostwriter can help you narrow down your topic and come up with ways to “slant” it toward your audience.
3. You’re the editor
When you work with a ghostwriter, you’re never left staring at a blank screen. The ghostwriter will send you a draft of your article to edit. An expert ghostwriter will make sure you’re 100 percent happy with the wording. After all, you are also the author!
4. A ghostwriter Produces a professional piece
Adhering to grammar and style standards can be tricky, especially if you have limited time to write. Working with a ghostwriter means your article will be professionally written and easy to read. A ghostwriter will also know how to incorporate best SEO practices and follow appropriate style guidelines.
5. Compel your audience to contact you
With a focused, SEO-optimized, professionally written blog post, you’ll be able to engage your audience members and even compel them to take the next step (i.e., give you a call!). Your ghostwriter can also incorporate clever calls to action within your blog post to help.
Don’t be scared of blogging.
There’s nothing to fear when you have a ghost(writer) in your corner. Our ghostwriters at PSM can help you get past the horrors of blogging and publish a blog post you’ll be proud to share. If you’d like to learn more about how a ghostwriter could help, give me a call.
About Kristy Gusick
I became a partner at Professional Services Marketing LLC (PSM) in 2012 after spending 16 years in various roles in financial services. My experience in business development, marketing, sales and coaching spans the financial services, legal and other professional services industries. I also make time to remain very involved with the Financial Planning Assn. of Minnesota, and am a member of the Public Relations Committee. Read More >