Industries / Nonprofits
A nonprofit marketing agency that helps grow your mission.
PSM Marketing serves as the outsourced marketing department for nonprofits, from community groups and arts organizations to social service providers and educational foundations. Your PSM team builds the brand, website and communications that help you reach more volunteers, supporters and the people you serve, without adding staff.
Reviewed by Michelle R. Wheeler
Updated October 2026
1997
Founded by Terrie S. Wheeler, MBC
10+
Nonprofit sectors we've marketed, from the arts to social services
WBENC
Certified woman-owned, family-run business
5.0
Google rating from PSM Marketing clients
Why nonprofit marketing is different
Nonprofits compete for attention, donations and volunteers with small teams and tight budgets.
Every dollar has to work hard
Boards and donors want to see that marketing spending supports the mission. Your plan has to focus on what moves the needle.
You speak to many audiences at once
Donors, volunteers, partners, board members and the people you serve each need a different message, all from one consistent brand.
Small teams wear many hats
Staff often handle marketing between programs and events. An outsourced team keeps your communications on schedule.
Your story is your strongest asset
Clear branding, a modern website and regular updates help people understand your impact and want to be part of it.
How PSM supports nonprofits
A marketing plan built for your mission
Clear goals, audiences, messages and measures, written for a small team to carry out.
Websites built for your audiences
Accessible, easy-to-update websites with clear paths to volunteer, join and get help.
Found in search
Visibility in Google and AI search for the people looking for your programs and services.
Branding and communications
A logo and message that tell your story, plus newsletters and social posts that keep supporters connected.
Nonprofits we work with
Organizations of every size and mission, from new startups to established community institutions. Clients include League of Women Voters Minnesota, 4 Access Partners, Minneapolis Youth Inc, MNSOC, Midway Spotlight, Walking Shadow Theatre Company, Midwest Invasive Plant Network and Science and Social Studies Adventures (SASSA). See nonprofit websites by PSM Marketing →
Community and civic groups
Clear messaging and websites that bring people together around a cause
Arts and culture
Branding and websites that grow audiences and memberships
Social services
Websites that help people find services and help supporters see your impact
Education and youth programs
Communications that reach families, schools and supporters
Environmental and animal welfare
Storytelling that turns concern into volunteers and supporters
Advocacy and social justice
Consistent messaging that builds awareness and support
What clients say
“PSM Marketing transformed our fledgling, non-profit organization. They created a brand that we can be proud of and that represents who we are and our values.”
— Katrina Yezzi-Woodley, Science and Social Studies Adventures
“We're a small company that relies on SEO to drive business, and we've seen clear & strong results since PSM started handling our SEO. [...] we're a theater company, with different needs than, say, a widget manufacturer, and we feel like PSM really gets us.”
— David P., Google review
“Michelle and her team were tremendous to work with, guiding us each step of the way with a very creative approach that met us ‘where we were and took us to a great place’.”
— John Mendesh, 4 Access Partners
“Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider.”
— Jennifer F., Google review
“PSM Marketing transformed the LWV Minneapolis website. The original website was a bit of a hodgepoge and Michelle/PSM worked their magic to create a website with beautiful design, smart formatting and organization.”
— League of Women Voters Minneapolis, Google review
“Michelle is so easy to work with, knowledgeable, and produces high quality recommendations, websites, and communications.”
— Amy P., Google review
Nonprofit marketing questions
Do you work with small and new nonprofits?
Yes. PSM Marketing works with new organizations building their first brand and website, as well as established nonprofits ready to grow. Many start with the Quickstart Package.
Do you handle fundraising or events?
No. PSM Marketing focuses on strategy, branding, websites, SEO and communications. Fundraising, development and event planning stay with your team, and your marketing supports their work.
Can our staff update the website?
Yes. PSM builds easy-to-update websites and trains your staff to make everyday changes.
How do you measure results?
PSM tracks website visits, newsletter opens and clicks, social engagement, program inquiries and volunteer sign-ups, and reviews results with you in monthly meetings.
How much does nonprofit marketing cost?
Most nonprofits work with PSM Marketing on a monthly retainer. The Quickstart Package runs $2,000 to $4,000 a month, and a full outsourced marketing department runs $4,000 to $10,000 or more.
Let's help more people find your mission.
A free marketing assessment with Michelle Wheeler. You'll leave with a clear view of what to do next, whether or not we work together.