Legal Marketing Services For Criminal Lawyers
Being a criminal lawyer can be quite demanding. With cases concerning domestic violence, sexual harassment, and drug crimes hovering in your mind, remaining subtle during these challenging times is always a tough ask. The job is only made a bit more complicated by the competitors eying your market share.
We have seen that it isn’t practically possible for a criminal lawyer to simultaneously handle all the tiring cases and keep an eye on their competitors. Hence, it becomes crucial that you have professional assistance that takes care of your marketing function.
Criminal Lawyer Law Firm Marketing Services
Our team at PSM Marketing is adept in carrying out marketing campaigns for criminal law firms. Outsourcing your marketing function to us can help you maintain your brand and keep your finger on the pulse of your competitors. Our persuasive criminal marketing strategies are impactful and ensure a high engagement and conversion rate. Click here for a free consultation!
Our Approach to Marketing For Criminal Defense Lawyers
PSM Marketing follows a standardized approach in marketing for criminal defense lawyers. It includes,
Web Design For Criminal Defense Attorneys
Subpar websites are like a hole in your marketing strategy. No matter how much you spend on marketing campaigns like SEO, you will never achieve the desired results.
Being a criminal defense lawyer makes it necessary for you to have a website that speaks on your behalf. As it’s the first point of interaction between your firm and your prospective clients, you must ensure that the website allows visitors to extract all the useful information they need. Having an experienced criminal defense lawyer marketing agency like PSM marketing can help you design a customized website that communicates your unique points of difference and articulates why clients should hire you.. Our creative web designers ensure that each page on your site has a distinguished look and feel, and yet have a similarity that binds them together. We track end user behavior and accordingly come up with action-oriented web designs that convert visitors into clients.
Strategic Content for Criminal Defense Firms
Content that stays with visitors long after they leave your website is what we strive to deliver! We have seen that not many criminal law firms have a clear cut and documented content strategy despite the proven success of content marketing campaigns. You must understand that clients are generally not searching for a generic term like “criminal defense law firm.” Instead, they filter out law firms holding relevant experience with drug charges, burglary, white-collar crimes, sentencing, appeals, sex offenses, etc. Content creators at PSM Marketing are proficient in creating customized content for criminal law firms. We ensure that our strategic content is well researched and includes all the relevant topics and keywords that help you widen your criminal defense law firm’s reach.
SEO for Criminal Lawyer Marketing
Do you know what a client charged with DUI will do first? Well, it’s likely they will visit the internet and ask Google to find a lawyer specializing in DUI cases. Your law firm’s high organic ranking on search engines will play a pivotal role in gaining your prospective client’s attention.
Search engine optimization (SEO) helps your website rank higher on Google by using techniques such as keyword optimization, link building, content optimization, local SEO, guest blogs and more. It increases the visibility of your website on the search engine and improves the probability of getting clicks on your website.
SEO professionals at PSM marketing can help you devise a robust SEO strategy for your criminal law practice. We use Google Analytics and other tracking software to learn market trends and conduct a comprehensive SEO analysis for your law firm website. In cases like DUI, our DUI attorney marketing services can prove to be a boon for your law firm, as it can quite often reward you with quality leads that convert to clients.
Building and maintaining your online reputation is an integral part of your criminal law practice. While you might have a wide range of service offerings, persuasive content, and an excellent website, a couple of negative reviews on Google can distort your marketing efforts. Google puts a lot of trust in online reviews in determining the website’s performance, as reviews are quite difficult to fake. That’s the reason why asking your clients to leave positive feedback on Google and social media platforms like Facebook, Twitter, and LinkedIn becomes quite essential. However, this is not where reputation management ends. You might also find people posting negative reviews on your criminal defense law firm. While some of them might be genuine by your clients, you might find that others are posted by your competitors intentionally.
We understand that overseeing review sites isn’t always practical for a criminal lawyer busy dealing with clients. This is where our professionals at PSM marketing can lend a helping hand. We monitor your online reputation and reduce the impact of negative reviews by gathering positive ones from your past clients. This and other reputation management strategies will ensure that your website becomes a sought after website for every client looking for a criminal lawyer.
How to Choose a Marketer Who Is Right for Your Criminal Law Firm?
Hiring a marketing consultant for your criminal law firm should not be done in haste. While you will find several criminal defense lawyer marketing agencies claiming to be the ideal ones, you must spend sufficient time analyzing each of them. For instance, an agency that offers tailor-made services specifically for your criminal law firm will do much better than catering to several law firms in your area. Similarly, you might find marketing firms that do exceptionally well for different practice areas, but they might not be the best fit for criminal law practice.
When choosing a criminal defense lawyer marketing agency, go for the one that can bring the types of clients you seek to attract; one that develops a law firm marketing strategy that’s unique and will lead to success. One like PSM Marketing!
PSM Marketing has over 30 years of experience in developing and implementing marketing campaigns for criminal law firms with an exceptional success record. Our comprehensive marketing strategies are directed towards maximizing your ROI and bringing you a steady stream of new clients. If you are a criminal defense firm looking to grow, we hope you will contact PSM Marketing to learn more about our winning approach to working with criminal defense law firms..
Common Legal Marketing Questions for Criminal Defense Law Firm
Yes, it does. As conversion rate optimization (CRO) increases the percentage of leads that convert into clients will help your criminal defense law firm scale faster in an organic (versus paid advertising) way.
PSM Marketing kick starts your branding by analyzing your target audience. Our team then walks through the strategies adopted by your competitors, the content they showcase, and how they portray themselves to their audience. This gives us a baseline from which we go about creating a brand that matters and will differentiate your criminal defense law firm over your competitors!
Though average spending of a criminal defense law firm lies between 2 to 5 percent of gross revenue, it can vary based on your firm’s annual profit margins, target market, geographical area, sales cycle, and the technology deployed.
While marketing techniques like website optimization, SEO, and social media are quite effective in generating leads, PSM Marketing’s uniquely designed marketing strategy in The Four Pillars Of Marketing can help you nurture existing relationships, develop new clients, increase your firm’s name recognition, and effectively communicate with your target audiences.
The most obvious way to start is by claiming your Google My Business (GMB) listing. Once you have, complete all required details like business name, business address, mailing address, Google reviews and photos, and all other fields mentioned in the listing. Make sure all the details are accurate and consistent for best results.
Growth of a criminal defense law firm depends on the way it is perceived in the eyes of potential clients. Partnering with an experienced agency like PSM Marketing can help you design marketing campaigns that are well-directed, resonate with the target audience, and build an excellent online reputation.