Legal Marketing Services For Divorce and Family Lawyers
Every family law firm aspires to be amongst the most sought after family lawyers on the internet.
However, having been associated with numerous lawyers for over 30 years now, I have seen that winning clients in this area of law is somewhat challenging. With fewer keywords to target and a significantly high number of family lawyers targeting them, only the law firms with well-directed marketing campaigns succeed.
Divorce & Family Law Firm Marketing Services
We at PSM Marketing demonstrate our thought leadership by creating a definitive strategy for marketing a family law firm. Whether you are a solo divorce attorney or a multi-location family law firm, our team can help you craft compelling and result-oriented campaigns that convert website visitors into clients.
Professional Web Design for Family Lawyers
Decades ago, many lawyers did well without a law firm website. But it’s not the case today! Running a family law practice without a cutting edge website is like building a home without a solid foundation.
Websites play a critical role in educating potential clients about your service areas and engaging them at a personal level. While a well-designed website that reflects your unique value proposition can help you build an excellent online reputation, a poor website can adversely affect your brand name.
PSM Marketing works with a team of proficient web designers, copywriters, and SEO specialists who do not leave any stone unturned in crafting an impressive web page for your family law firm. We are aware of the ethical considerations and the unique complexities involved in the legal profession and take special care to ensure that your website adheres to all the local and state regulations.
Divorce Attorney PPC Services
We usually do not recommend family law firms invest in paid advertising, but we do not hold back either if our client insists. Paid ads are somewhat expensive and often fall into the “hit or miss” category. However, there are some excellent opportunities to advertise through targeted Facebook Ads, Google Ads, and other online ads on sites like FindLaw, Avvo and Martindale, to induce potential clients via different social media platforms.
When using PPC for marketing a divorce law firm, it’s vital that you know the strategy you are following and the clients you are targeting. Only then can you be efficient with your advertising budget. If the advertising campaign is not set up correctly and monitored regularly, you might end up paying for traffic that you do not even desire.
We at PSM marketing can help you create, design, and place ads that reinforce your brand and meet your strategic marketing plan’s goals. We focus on specific keywords like “divorce attorney” or “child custody lawyer” instead of generic legal terms and ensure that you are only paying for the leads that you are looking for.
SEO for Family Lawyers
Search Engine Optimization (SEO) is a marketing technique that improves your website’s visibility on search engines. At PSM we focus on our efforts using on-site as well as off-site strategies including link-building. While on-site optimization improves your content quality, and makes it easy for Google to index your website, off-site SEO is more concerned with the technical aspects such as backlinking, markup codes, and schema snippets.
However, as in any other area of life where reaching the top demands perseverance, time, and effort, topping the charts on Google demands the same from your family law firm. The same holds for improving your ranking on your alumni listing, LinkedIn profile, and other social media sites.
PSM Marketing encourages you to optimize the client groups you serve. For instance, a divorce lawyer who represents business owners or a plaintiff’s employment lawyer that represents physicians. Through our time tested techniques, we have seen that the more specific and targeted your SEO strategies are, the faster your journey is to the top organic Google rankings.
Distinguished Marketing Campaigns For Family Lawyers
Marketing is not all about using fancy buzzwords to lure your potential clients. Instead, it is about delivering a unique value proposition.
While every lawyer tries to bring something really unique to the table, they often present something already being said by other law firms, including phrases like “We are here for you,” “Our focus is in you,” “We partner with our clients to….” These statements do not add any value to your message. Instead, an elevator speech that describes the value you bring to your clients will be much more impactful.
Here are some points that can help you craft a persuasive elevator speech and create a distinguished marketing campaign for your family law firm.
Value you Bring
It’s not about communicating what you do, but what value you are adding by the work you do. Assuring your potential clients of the value your services will be adding to their case can help you gain their confidence and increase the probability of conversion.
You Passion for Family Law Firm Marketing
Clients will prefer a family lawyer who is passionate about his/her work. Presenting yourself in a manner that depicts your love for the profession can do wonders for your law practice.
Talking about your past triumphs can assure your prospects that their case is in good hands. Make sure you support the case with the process you followed. It will give your clients an overview of how you will go about solving their problems.
The Way You Want to Be Perceived
How do you want your law firm to be known in the industry? What are the services that you wish to specialize in? What uniqueness does your law firm have on offer? Incorporating these factors into your elevator speech will help you attract the type of clients you desire.
At PSM, we specialize in working with family law firms to craft result-oriented law firm marketing strategies. Our family lawyer marketing experts would love to assist your family law firm in developing clients, expanding relationships with referral sources, increasing your name recognition, and communicating with your clients and contacts in targeted ways.
Common Legal Marketing Questions for Divorce and Family Law Firm
Blogs are an excellent way to share your knowledge with clients. Also, posting blogs at reasonable intervals will improve your SEO performance and improve your Google rankings. While there is no definitive number of blogs that you must post in a month, the higher the frequency, the better it is.
In today’s competitive space, clients like to gather as much information as they can before choosing a divorce attorney. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can help your divorce and family law firm present relevant information and improve the chances of conversion.
Websites are a reflection of your thoughts and offer a glimpse of your work and philosophy. While attractive website designs with informative content can bring quality clients to your doorstep, a dull and boring website can make visitors leave without further investigating your website.
At PSM, though we implement paid campaigns like Google Ad Words, or Facebook advertising if our client insists. That said, we are more inclined towards adopting marketing strategies like SEO, content marketing, social media, targeted communications, and web design to bring traffic to your website. When combined with our tailored approach using The Four Pillars Of Marketing, we will deliver the results you are looking for.
You can start by claiming your Google My Business (GMB) listing. Once you have, complete all required details like business name, business address, mailing address, Google reviews and photos, and all other fields mentioned in the listing. Make sure all the details are accurate and consistent for best results.
Yes, they do. Marketing has helped divorce and family law firms in improving their online visibility and has rewarded divorce lawyers with quality leads. It has given them exposure to attracting clients who were beyond reach using traditional marketing practices.
PSM begins the branding by determining your target audience. We then analyze the strategies adopted by your competitors. Once we have a decent idea of what will work best for your family law firm, our team will go about branding to differentiate your divorce & family law firm from the rest by creating a unique logo, website, client communications, social media sites, and more.
SEO strategies like content marketing, keyword optimization, and link building help improve your website’s visibility on search engines. The higher your website ranks on Google, the greater the number of leads your family law firm generates.