Legal Marketing Services For Litigation Lawyers
As the nature of a litigation practice makes it challenging for lawyers to market their services digitally, they have generally preferred traditional marketing techniques over digital means. Obstacles like uncertainty in choosing the target audience and limited time have made it a bit more difficult to venture toward effective marketing strategies.
Plus, let’s face it. Most clients do not want to hire a litigator. If they have to hire one, it means they are being sued, which is never good. Even if the claims are unsubstantiated, clients still need to mount a defense to clear themselves from having to face financial repercussions. But the truth is, a litigation practice needs to be even more creative in marketing than lawyers who practice corporate law, or serve consumers.
Litigation Law Firm Marketing Services
Outsourcing your digital marketing activities to an experienced agency like PSM Marketing can help you overcome the hurdles and provide you with the necessary resources to scale your litigation practice. We have successfully implemented even the most complex litigation lawyer marketing campaigns using our self-designed strategy in The Four Pillars Of Marketing and have helped our clients consistently increase the flow of new business into their firms.
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Digital Marketing for Civil Litigation Law Firms
Use of digital marketing for civil litigation makes it possible for you to develop a thriving and independent litigation practice. The process includes website design, social media, client communications, branding, public relations, and SEO for litigation lawyers. Digital marketing tactics soften the marketplace and make your firm known among prospective clients, thus making it easier for you to convince them to appoint your firm as their litigation counsel.
At PSM we “practice what we preach” when it comes to digital marketing.. We believe digital marketing is much more than posting ads and spending a lot on paid campaigns. Our team sets a goal to create the definitive resource for litigation lawyer marketing. This approach demonstrates your knowledge and thought leadership. At PSM Marketing we know exactly how to implement digital marketing for your litigation firm.
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Website Design For Litigation Lawyers and Law Firms
Like attractive product packaging lures customers to buy the product, attractive website design can bring potential clients to your doorstep. Hence, your website must be one that makes your visitors stay and further investigate the pages on your website. So, the question is, what makes an engaging website for a litigation practice?
Well, content is one crucial aspect that contributes to creating an attractive website. Law firms often ignore this aspect, and that’s where they make the biggest blunder. You must understand that your audience is generally not in the legal industry, and your clients won’t be looking for complicated jargon about how you practice law.
Instead, they will be looking for client testimonials, case studies, blog posts, informative videos, frequently asked questions, and myriad other resources that help them in making the decision to hire you. . Your website shouldn’t look like a stagnant “brochure” of services that you offer. Rather, it should be an organic resource that’s continually evolving to meet the needs of potential clients.
Make sure that you hire experienced marketers like PSM Marketing who provide you with the best web designers, web developers, and a team of content strategists for your litigation law firm. We can help you craft a user-friendly website that’s compatible across all platforms and contains relevant, informative, and engaging content that keeps your visitors interested.
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SEO For Litigation Lawyers
Let’s say you are looking for restaurants in your area to dine in this weekend, and you enter the search on Google. What links will you open first? The ones at the top, right? It’s because they are right in front of you and are therefore more likely to be reputed than restaurants appearing lower in the organic Google search results. The same happens when clients search for litigation lawyers on the internet. SEO helps rank your litigation law firm website higher on the search engine results and gives you an edge over your competitors.
Google takes into account factors such as quality of content, keyword density, page title, meta descriptions, headings, image tags, and the number and quality of high authority backlinks to your website. SEO helps to comply with all the norms, keeps track of changing algorithms, and improves your website performance on Google.
Litigation Lawyer Marketing Strategies that are Proven to Work
The Marketing professionals at PSM Marketing have been carrying out SEO campaigns for litigation lawyers for the past 30 years. We make use of Google Analytics to track the behavior of website visitors and gather details like the keywords they used to find your page, the pages of your website they visited, the time they spent on your website, their age, and other demographics. The data helps our team design the most viable SEO strategy for your litigation law firm and carry out the campaign in the most efficient way.
Common Legal Marketing Questions for Litigation Practice
As the Internet has become a primary go-to for clients searching for litigation lawyers, litigation law firms must aim to rank on search engines’ top three organic rankings. And, there is no better way than SEO that can help you achieve your goal. Using techniques like keyword optimization, link building, and content optimization, SEO improves your organic (non-paid) Google rankings and makes your litigation law firm appear higher on the search results.
Yes, they certainly do! Litigation law firm marketing opens up a plethora of opportunities to pitch clients beyond the law firm’s geographic location. Marketing strategies like SEO, web design and development, content optimization, social media, and Pay Per Click (PPC) will improve the website’s online visibility and help law firms build their reputations and attract new clients.
We begin by identifying your litigation law firm’s specific target market. Once we have some idea about the niche, we develop a detailed and accurate buyer persona. Our team then creates the marketing messages and the sound marketing pathway for the future based on all the information we have gathered.
PSM Marketing is undoubtedly among the leading litigation lawyer marketing firms in the country. Our unique marketing strategies, results-driven approach, and unwavering commitment toward increasing brand recognition has helped us successfully cater to our litigation law firm marketing clients for the last 30 years.
There is no better way to attract clients than having a user-friendly website that provides just the information they desire. Your clients must find your website easy to navigate, and they must be presented with past case studies and client testimonials to help them build trust in your litigation services.
PSM Marketing’s Four Pillars of Marketing create the infrastructure of a successful litigation law firm marketing strategy’s implementation. The Pillars include retaining and growing relationships, developing new business, increasing your litigation law firm’s recognition, and creating targeted litigation law firm communications.
Unlike in other businesses where customers often make casual inquiries, clients search for litigation lawyers only when they actually need legal help. So, all you need to do is make your litigation law firm website visible and engage clients by offering quality content. SEO takes care of both aspects. When carried out well, it can result in conversions as high as 100%.
Yes, it is! Backlinks are an essential component in off-page SEO. Quality backlinks from reputable, high authority sources help your litigation lawyer marketing website build authority on search engines. It’s like a wall of protection from frequent algorithm updates and can shield your site from being penalized by Google..
First, claim your Google My Business (GMB) listing. You must then complete all required details by verifying your listing, providing an accurate and active mailing address, adding Google reviews and photos, and many other GMB optimization strategies for litigation law firms.