Quickstart Package
Professional marketing, sized for a smaller firm.
The PSM Marketing Quickstart Package gives solo practitioners, small firms and small businesses the same kind of marketing PSM delivers to larger firms, at a smaller fixed scale: strategy, branding, a website, SEO and ongoing support for $2,000 to $4,000 a month.
Reviewed by Terrie S. Wheeler, MBC.
Updated October, 2026
Your Quickstart Package
- A partner-level strategist: Terrie or Michelle Wheeler
- A marketing plan built on The Four Pillars of Marketing™
- Branding: logo, messaging and visual identity
- A professional website you can update yourself
- SEO so clients can find you
- Ongoing support from the PSM team
Is the Quickstart Package right for your firm?
It’s a good fit when your firm needs professional marketing but not a full marketing department.
You're a solo practitioner or a small firm
The Quickstart Package began as the Quickstart Rainmaker for solo attorneys. It's built for firms that sell expertise but don't have a marketing team.
Your brand or website no longer fits your firm
An outdated logo or a website you're embarrassed to send people to costs you clients before you ever talk to them.
You've been doing your own marketing
You've handled it between client work. Now you want it done well and done consistently.
You want to start smaller and grow
The Quickstart Package gives you a solid foundation now, with room to add more support as your firm grows.
The Quickstart Package vs. the alternatives
| PSM Quickstart Package | PSM outsourced marketing department | Doing it yourself or hiring freelancers | |
|---|---|---|---|
| Senior strategy | Included, led by a partner | Included, led by a partner | Rarely included |
| Scope | A fixed set of core services | A custom scope built for your firm | One project at a time |
| Website | A professional website you can update yourself | A custom website built for your firm | Depends on who you hire |
| Cost | $2,000 to $4,000 a month | $4,000 to $10,000+ a month | Varies project to project, plus your time |
| Best for | Solo practitioners, small firms and small businesses | Growing firms that need a full marketing team | Firms with time to manage the work themselves |
What's in the Quickstart Package
The core of a professional marketing program, delivered by the same team that serves PSM's larger clients.
Strategy
A marketing plan built on The Four Pillars of Marketing™
Branding
Positioning, messaging, a logo and a visual identity
Websites
A professional website, usually built on Squarespace, that you can update yourself
SEO
On-page and local search visibility so clients can find you
AI search optimization
Content structured so Google AI Overviews, ChatGPT and other AI tools can understand and cite your firm
Content + communications
Blogs, newsletters, social media and client communications
Ways to work with PSM
Choose the level of support your firm needs now, and change it as you grow.
Small + Solo clients
Quickstart Package
A fixed set of services for solo practitioners, small firms and small businesses: strategy, branding, a website, SEO and ongoing support.
Outsourced marketing department
Your ongoing marketing team for a fixed monthly fee: strategy, execution and reporting.
Fractional CMO
Part-time senior leadership for your internal team or vendors.
Marketing coaching
One-on-one business development coaching for attorneys and other professionals.
What the first months look like
The Quickstart Package moves quickly from plan to a brand and website you're proud to share.
See how engagements work, including pricing
Step 1: First month
A conversation about your goals and clients, then your marketing plan and brand direction.
Step 2: Months two and three
Your branding and website come together, with SEO built in from the start.
Step 3: Ongoing
Regular updates, search visibility and support from your PSM team.
“PSM has been our outside marketing firm since 2019 and they have been great partners. Our law firm has grown from six lawyers to 15 now, and PSM has kept pace with our growth. They are strategic, practical, knowledgeable, and enthusiastically helpful.”
— Todd T., Google review
“We have worked with several other outsourced marketing firms and it was always the same line: 'we will make your online marketing efforts easy.' We never saw results, progress, and the answer was always to throw more money at it. PSM is different, they have a strategy, experts, and walk you through the process. I am so glad we found PSM!!!”
— Jacob H., Google review
Quickstart Package questions
How much does the Quickstart Package cost?
Most PSM Marketing Quickstart Package clients invest $2,000 to $4,000 a month, under a 12-month agreement.
Who is the Quickstart Package for?
Solo practitioners, small firms and small businesses that need professional marketing but not a full marketing department.
Is the Quickstart Package only for law firms?
No. It began as the Quickstart Rainmaker for solo attorneys, and PSM now offers it to small firms and small businesses in every industry it serves.
What's the difference between the Quickstart Package and outsourced marketing?
The Quickstart Package covers a fixed set of core services at a smaller scale. An outsourced marketing department is a custom scope with a full team, typically starting around $4,000 a month.
Why Squarespace?
Squarespace sites launch quickly and are easy for you to update yourself, which keeps your website current without extra cost.
Can we move into a full outsourced engagement later?
Yes. As your firm grows, PSM can expand your scope into an outsourced marketing department with the same team.
Ready to get your marketing started?
A free marketing assessment with Terrie or Michelle Wheeler. You'll leave with ideas you can use, whether or not we work together.