PSM is a Strategic Marketing Firm

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Strategic Marketing that Breaks the Mold

PSM Marketing is a virtual outsourced marketing agency that delivers expert services to clients in Minnesota and throughout the United States. Through our outsourced marketing services, we help clients develop their strategy, branding, coaching, websiteSEO, and digital communications. Founded in 1997 by Terrie S. Wheeler, MBC, PSM has grown to include a team of marketing experts who work together to drive marketing success for clients across the country.

A Rich History of Driving Success

When Terrie first launched PSM (then called Professional Services Marketing Group), she wanted to leverage her career as an in-house marketing director for three Minneapolis law firms. She understood that marketing was about so much more than clever ads and pretty branding. Marketing is about relationships, and it’s not something her legal clients had ever learned in law school. Armed with the innate drive of a true entrepreneur, Terrie founded PSM.

When Terrie launched PSM in December 1996, she offered a broad range of services to a variety of clients in industries including legal, financial, banking, travel, information technology, trade associations, consulting, education, government, and human resources.  During her first 16 years in business, Terrie refined her team-based approach to delivering marketing department services.

Teamwork Makes the Dream Work

In 2019, Terrie’s dream came true when the dynamic and talented Michelle R. Wheeler merged her business, Spectrum Design and Marketing, into PSM and joined Terrie as a partner. Michelle, a strategic mind in marketing, branding, websites, and digital expertise, brought a wealth of experience to our team. With a track record of empowering contractors, non-profits, and small business owners, Michelle has a unique ability to elevate brands and propel businesses towards success.

From crafting compelling brand identities to designing captivating websites and implementing effective marketing strategies, Michelle has helped numerous clients unlock their true potential. Her dedication to delivering impactful results and her innate ability to understand clients’ needs make her an invaluable asset to PSM Marketing.

At PSM, we believe that collaboration and innovation are the keys to transforming businesses. Michelle’s passion and expertise mixed with Terrie’s robust experience and strategic innovation means PSM can offer our clients comprehensive marketing solutions that truly make a difference. Together, we’re ready to take your business to new heights, capturing the attention of your target audience and building a strong brand presence that resonates with your customers.

2022
2022
Women's business enterprise national council | PSM Marketing

2022

PSM Marketing is certified by the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification implemented by the Women's Business Development Center - Midwest involves a meticulous process including an in-depth review of all financial, staffing, leadership, and business processes of the company, as well as a site inspection.

2021
2021
A baby Smiles | PSM Marketing

2021

PSM welcomes Chief Cuteness Officer (CCO) Rosemary Wheeler to the team. Rosie is Michelle's first kiddo and Terrie's 5th grandchild!

2019
2019
PSM Marketing Logo

2019

The PSM logo gets a new look. We decided to expand our color palette to add more energy to PSM's brand. Terrie and Michelle refer to this new palette as their "soul colors."

2019
2019
Terrie and Michelle Wheeler - Owners of PSM Marketing

2019

Michelle and Terrie officially join forces as equity partners of PSM Marketing.

2014
2014
Michelle whieeler owner of PSM Marketing

2014

Michelle graduates from St. Olaf College and starts her own marketing company called Spectrum Design and Marketing. During this time, Michelle also begins working as a Project Manager at PSM.

2013
2013
PSM Marketing

2013

After 10+ years with the same logo, we were overdue for a new look.

2004
2004

2004

After working as a sole-proprietor for 8 years, Terrie decided to incorporate her business. The company’s name changed to Professional Services Marketing, INC.

1998
1998
PSM Marketing Old logo

1998

Terrie hired a graphic designer to revamp her logo into something more “modern.” In retrospect, we think this would have made a great classic rock album cover.

1997
1997
Terrie wheeler owner of PSM Marketing

1997

1997
1997
PSM MArketing

1997

Our very first logo.

1997
1997
Terrie wheeler | PSM Marketing

1997

Terrie's first paycheck for "Outplacement Consulting."

1997
1997
Terrie Wheeler

1997

Terrie S. Wheeler founded Professional Services Marketing Group after serving 12 years as an in-house marketing director at three different law firms in the Twin Cities. Big hair. Bold jewelry. The 90s were a wonderful time to live.

1994
1994
Terrie Wheeler | PSM Marketing

1994

Clients We Serve

PSM has a long history serving lawyers, recruiting firms, renewable energy companies, contractors, small businesses and non-profits. The majority of clients we serve fall into one of these categories:

PSM Marketing: Helping Businesses Grow for 25+ Years

Sometimes all you need is a knowledgeable outside perspective. Sometimes you need structured encouragement. Sometimes you’re not sure what you need. We provide the coaching, strategic planning, communications, and training you need to drive results. We are your personal marketing agency. With PSM Marketing, you receive the support, motivation, accountability, and the next-step know-how through our tailored coaching services, a key component of our work for over two decades.

Depending on the nature of your road map, your opportunities may include anything from high-impact, in-person networking with your ideal referral base, to improving your online presence, to coaching and speaker training, to individual identity branding, to publicity and event planning, to nitty-gritty, critical details like upgrading your SEO and getting the most bang for your social media buck as your marketing evolves.

What Our Clients Say

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Recent Blogs from PSM Marketing

Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

The Impact of AI + Automation in Professional Services Marketing

The Impact of AI + Automation in Professional Services Marketing

In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...

24 Marketing Ideas for Small Law Firms in 2024

24 Marketing Ideas for Small Law Firms in 2024

Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...

9 Ways to Refresh Your Website in 2024

9 Ways to Refresh Your Website in 2024

Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...

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