Unique Businesses Need Unique Marketing
Even though PSM has a strong focus working within the legal and financial services industries, over the years, we have also served as the outsourced marketing department for many other service industry clients including:
PinProPlus
Served as the Search Engine Optimization team for this Utah-based lapel pin producer. Created a steady stream of new content for the client’s website and blog.
Honeywell, Inc.
Merger and Acquisition Communications
SCIMED Boston Scientific
Product support and sales
Cedar Creek Energy
Solar Energy
KDI Precision Manufacturing
Balance for Life Fitness Center
One-on-One Personal Training
Long Lake Family Dentistry
Dental Practice
Mind, Body and Spirit
Healthcare consulting and services
Health Dimensions Group
Minnesota Eye Consultants
MediRegs, Inc.
Dr. Kenneth Ammons
Podiatric surgery
IDT911 Consulting
Data Breach and Security Consultants
Harbinger Partners
Kokua Technologies
Total Solutions Group
Premier Technologies
Ontrack Data International
Support Unlimited, Inc.
American Association for Functional Orthodontics
Civil Trial Council of Wisconsin (CTCW)
Hennepin County Bar Association
Ohio State Bar Association
Repeated CLE presenter to the OSBA over the past 10 years; continue to present to lawyers in Ohio on social media best practices, and ethical marketing strategies
Ende, Inc.
Vacation welcome packages with condiments for owners of rental property
Interlachen Travel
Travel Agency
Digital Native
Provided content development services to a Canadian digital marketing agency for one of its personal injury clients. PSM created all the new content for the law firm’s new website.
FactRight
Due Diligence & Risk Management Consulting
Fun with Law
Comedian
Heartland Information Group
Research and Background Checks
The Credit Department, Inc.
Helping Companies Manage Cash Flow
Fourth Generation, Inc.
Gannet Peak Partners
Real Estate Consultants
United States Compliance Corporation
OSHA and EPA compliance
SABIS Educational Systems
Charter School
North Hennepin Community College
Timber Trails Public Transit
The Washington Firm
Human Resources Consulting
The TPA, Inc.
Third Party Benefits Administration Firm
The MEL Group
Human Resources Consulting
Esquire Consulting
Outplacement and Recruitment
Corporate Resources Group
Employee benefits consulting firm
Community Mediation Minnesota
Developed a new website and marketing outreach strategy for this non-profit community mediation organization in Minnesota.
Lawyers Concerned for Lawyers
Developed a client-focused new website for the organization that serves Minnesota Lawyers who need help with chemical, psychological, and stress-related issues including attorney wellness.
Objective Measure
Pipefitters 455 Union
All Creatures Veterinary Clinic
Infographic Tips and Tricks
After working on a few projects with infographics, I have come to the realization that there are dos and don’ts when designing an infographic for your firm....
6 Ways to Manage Email During The Busy Time of Year
During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When...
Is Your Website Working FOR You?
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one m...
6 Tips for Effective Email Newsletter Marketing
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools an...
Putting the Social Back into Social Networking
Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activitie...
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be...
Top Social Media Trends to Watch in 2019
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s on...
Like, Share, Follow: Marketing Tactics for Lawyers
Last May, a panel of attorneys and marketing professionals met for a forum called “Modern Marketing Tactics for Lawyers in a ‘Like, Share, Follow’ World. PSM Founder and President Te...
New Lawyers: Your Marketing Toolkit!
You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with end...
Laser-Focused Targeting: The Key to Your Success
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in ...
Planning for Your Retirement: Ride into the Sunset or Sell?
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many a...
Tips to Help Accounting Firms and Financial Advisory Practices Determine Ideal Client Criteria
Life is not all about money – and honestly, neither is business. Respect, trust, honesty, loyalty, collaboration, communication. Those are all important components of a successful marriage &ndas...
So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner
As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitm...
Stressed about Marketing? Do What Really Works for Solos and Small Firms
Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’v...
3 Surprising Ways Toxic Clients Can Sabotage Your Firm
Not all clients are a pleasure to work with. Some are demanding and high maintenance. Others don't respond to requests for information or pay invoices on time. These are what we call "toxic clients." ...
Thinking of Leaving Your Law Firm? Don’t Jump Too Fast
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be...
Talented Women Leaving the Law: Could Marketing Demands Play a Role?
Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms...
The Best Marketing Strategies for Small Firms and Solos in 2019
As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same,...
Why Professional Services Firms Should Outsource Marketing
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketin...
Overcoming the Isolation of Being a Solo Practitioner
As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. Don't let isolation stop you from success......
Attorneys: Finding Your Bliss, and Why Does “Why” Matter?
Most lawyers pressure themselves to always strive for success; their choice of career makes that clear. If you are the type of person who undergoes years of schooling, stressful tests, and a high-stak...
7 Clever Ways to Promote Your Blog Post
Maintaining a blog on your firm’s website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vai...
Want to Blog but Don’t Know How? Use a Ghostwriter
You know you need a blog on your website. You’ve heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have...
The New Landscape of Social Media and What it Means for You
2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to privacy regulations. It is easy to ignore such rapid-fire changes...
Low-Cost, High-Impact Strategies to Increase Your Name Recognition
Against their best interest, some lawyers and professional service providers would prefer to avoid marketing altogether. Unfortunately for these individuals, marketing is key to sustaining a practice ...
8 Website Maintenance Tips for Professional Service Firms
If you’ve invested in a high-quality website built on an updated platform, give yourself a hearty pat on the back. But your website is much like a house or car: in order for it to retain its val...
How to Use Your Website to Qualify Leads
In today’s marketplace, the consumer is more in charge of the online search process than ever before. Because of this, a fabulous website is an absolute must. But when it comes to designing your...
How Narrowing Your Niche Focus Can Expand Your Bottom Line
In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won’t limiting your client base squash your firm&rs...
6 Reasons Why Content Is Too Important for Lawyers to Write
Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’...
PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand
PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service f...
Making the Most of Facebook for Your Business
Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old friends, sharing our news and looking at endless pictures of acquaint...
How Smart Marketing Will Make Your Sales Efforts Easier
When you are trying to maintain and even increase your success as a lawyer, word-of-mouth referrals are unquestionably important. While you may interact with your referrals directly through your sales...
SSL Certificates: What they Are and Why You Need One
So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really ...
Right Marketing Coaching Can Guide You Towards Success
Marketing is an aptitude they seldom teach in school. This is unfortunate because, especially from the perspective of a business, marketing is a necessary skill. Even if you're doing the job right, if...
So Busy You Can’t See Straight? How to Cope
As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your...
The Evolution of Marketing for Solos and Small Firms
With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centri...
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective ...
How to Boost Your SEO Without Breaking The Bank
It is a trend to invest in SEO today. Search Engine Optimization deserves to be called a necessity in this digital age. According to an interesting statistic, 91 percent of searchers do not go beyond ...
Why Case Studies Are Crucial on Websites for Professional Services
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they a...
Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage
Professional Services Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheele...
Looking Back to See Ahead: Trends In Law Firm Marketing
Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law...
Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas Professional Services Marketing Should Steal From Products Companies
A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30&rsquo...
Referral Source Development: How to Start Networking with Confidence
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong refer...
Fast Track Your 2018 Marketing Efforts: Simple and Effective Tips You Can Do
The new year has set in with full vigor — make sure you don’t get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers kno...
Terrie S. Wheeler named Lawyers Board 2017 Volunteer of the Year
Terrie S. Wheeler Receives 2017 Volunteer of the Year Award from MN LPRB The Minnesota Lawyers Professional Responsibility Board Office of Lawyers Professional Responsibility has named PSM President &...
The 2018 Law Firm Outlook: Hot Practices and Marketing Trends
A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in...
A Time For Reflection: Why What You Want Matters Most
As you look at the time between now and the end of the year, you have a unique opportunity, available to you only once per year. You can take the time during what remains of December to look back befo...
Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer
Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news...
Overcoming the Isolation of Being a Solo Practitioner
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happ...
Why Video Makes Sense For Financial And Professional Service Firms
Television elbowed its way into our homes in the 1950s and by the 1960s ‘most every North American home had at least one set. Since then, video has become part of nearly everyone’s life. E...
Starting a Business in Minnesota: Tips and Tricks
Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mi...
6 Ways For Midsized Firms To Land Larger Clients
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a busines...
5 Steps to Executing Exceptional Client Service
This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors. Our already busy lives were rocked with this out-...
Access to a Marketing Department Can be Cost Effective
A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, discipl...
For Smaller And Midsized Firms, Consistency As Important As Quality And Service In Retaining Clients
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it ...
Making Sense of SEO- Tricks, Tips, and Lingo to Know
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ...
7 Ways A Coach Will Improve Your Business Development Efforts
Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, ...
Meet Terrie S. Wheeler, President & Founder of PSM
Many people have a part-time job while in high school: flipping burgers, working at the mall, selling tickets at the movie theater. I did, too, and my job was a bit different: A disc jockey on a real ...
Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor
When is the last time you’ve heard of a lawyer who is determined to put fun first? Enter Toni Halleen, an attorney and co-founder at Schaefer Halleen law firm and professional speaker living the...
How Marketing Coaching Can Put You On The Fast Track To Growth
What? You didn’t learn about marketing and business development in law school? Well, you’re not alone. Aside from a few progressive law schools offering accredited classes that touch on ma...
Capture Your Team’s Brand Like It’s Your Personal Brand
There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand – especially if you are looking to make a car...
2017 Twitter Update
Twitter announced last Thursday, June 15th, 2017, that it will be making changes to their platform to make it “lighter, faster, and easier to use.” Many of the changes came ...
If Websites Were First Dates
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date ho...
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important...
Know the Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So w...
The Anatomy of an Outsourced Marketing Engagement
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business i...
An Outsourced Marketing Department: Would it Work for Your Firm?
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business int...
Am I a Good Candidate for Marketing Coaching?
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a mar...
Auditing Your Current Brand: Three Important Questions To Ask
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, audit...
What is a Marketing Coach and Why Do I Need One?
For the past 20 years I have served as a marketing coach to hundreds of individual professionals. My clients tell me that having a marketing coach feels like they have their own personal m...
Why Google Reviews Matter and How to Ask your Clients For One
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you ...
Beat the Blogging Blues: How to Create a Post in 30 Minutes!
Start Time: 11:45 a.m. You want to blog – you know it will help build your name recognition for yourself and your law firm, but it seems writer’s block takes over each time you think about...
3 Steps to Creating a Strong Brand Message
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your me...
How to Mine your Contact’s Contacts on LinkedIn
We are all getting used to the new LinkedIn user experience rolled out in October 2016. We thought we knew it all then – presto – so much is different! One of the best features...
3 Steps to Creating a Unique Brand for Your Professional Services Firm
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your f...
The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts
Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™ concept was born....
Want To Impress? Dress Like A Successful Lawyer!
Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock...
Driving New Business Through Strategic Referrals: It’s A 2-Way Street
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to...
Infographic: Develop Your Marketing Plan in 8 Easy Steps
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the...
When to update your LinkedIn photo
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to sc...
An 8-Step Process to Develop Your Marketing Plan In 2017
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the...
Marketing Best Practices for Women Lawyers
Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and with great success. But one issue that comes up often, is the c...
3 Myths about your LinkedIn Profile Picture
First impressions DO matter! Your LinkedIn profile picture serves as a critical first impression for potential employers, business partners and clients, so you know it needs to be good! In my experien...
LinkedIn How-To: Add an Administrator to Your Company Page
First, log into your LinkedIn account. On the Homepage Menu, scroll over to Interests, then click on Companies from the drop down menu. Next, click on the company page from the right hand side menu th...
The True Value of a New Headshot
I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on t...
Kristy Gusick: Interview on Entrepreneurship
In April 2016, PSM’s Kristy Gusick was interviewed by Solidity Financial about her trials and tribulations as an entrepreneur. Background Kristy and her husband sold a large manufacturing a...
Successful Marketing for Newer Lawyers: What you Didn’t Learn in Law School
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positi...
Lead With Your Strengths: The Key To Marketing Success For Introverts
As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill your clients, collect your fees and myriad other tasks. In additi...
Is the Risk Worth the Reward?
A little over four years ago, my life was very different. I was employed, doing something that was okay but was slowly making me miserable. We were living in our first home in Oakdale, Minnesota, whic...
Never Underestimate the Value of a Strong Handshake!
A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the process worked, how he could repair part of our driveway a...
1 Simple Way LinkedIn Can Help Your Firm Connect with New Clients
Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential...
The Argument for a Strong Brand Voice
By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project not to be overlooked. Unfortunately, many people in decision-ma...
Find Your Place In The Sun!
I, Terrie, am fortunate to have a very talented husband who built me a beautiful new office last summer. This year I am truly enjoying my place in the sun! Why is this so important? Because like you, ...
Sweat the Small Stuff: The Ethics of Marketing Your Law Practice
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters...
A Reminder to Always Work Within Your Strengths!
Recently, I, Kristy, had an important reminder of how important it is to work within your strengths – and outsource the things you aren’t as strong at doing. While our family made the deci...
Are You Engaging? How to Drive Results on LinkedIn
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter&r...
Small Investments for Big Productivity
By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It&r...
Get To Know Terrie & Kristy: What’s Their MBTI Type?
One tool PSM uses with their clients is the Meyers Briggs Type Indicator. The MBTI assessment results in a series of 16 unique personality preference types that include every combination of:...
Hootsuite: Helpful Tips to Get You Started!
By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedu...
Electronic First Impressions: You Still Get Only One Chance!
By Heather Felt, Project Manager & Copywriter When the subject of first impressions comes up, we tend to think of face-to-face encounters and the importance of a good handshake, direct eye co...
Terrie Wheeler: Vice Chair of the Executive Committee for the Minnesota Lawyers Board of Professional Responsibility
We are pleased to announce that PSM founder and partner Terrie S. Wheeler, has been appointed by the Minnesota Supreme Court to serve as Vice Chair of the Executive Committee for the Minnesota Lawyers...
Thinking About Hiring a Marketing Firm? Part II
5 More Questions to Consider Before Hiring a Marketing Firm (Part II) By Kristy L. Gusick You can view the first part of this blog post here. You know better than to jump into a working relationship w...
Thinking About Hiring a Marketing Firm? Part I
5 Questions to Consider Before Hiring a Marketing Firm (Part I) By Kristy L. Gusick Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship ...
You’re the CEO of Your Practice: Think Like an Entrepreneur
By Terrie S. Wheeler View Terrie’s April 2016 webinar-on-demand, “You Are the CEO of Your Practice: Now Think Like an Entrepreneur,” here. Whether you are a lawyer in a large law fir...
Get to Know Terrie & Kristy: Their Hobbies
Q: What hobbies or pastimes brings you greatest joy when you are not working? Kristy: I really enjoy spending quality time with my family – and I especially enjoy taking road trips wit...
Understanding Digital Images
Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of th...
How to Kickstart Your Firm’s Facebook Page
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often c...
Why to Triple Clean Your List — Every Time
It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on ba...
Terrie & Kristy’s Top 5 Strengths
Get to Know Terrie & Kristy: What are Your Top 5 Strengths? Q: What are your Strengths on StrengthsFinder, and how do they help you best serve your clients? Terrie: As many of our clie...
Content is King
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, l...
Hootsuite How-To: Manage Multiple Social Media Accounts
By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by us...
Tips for Creating Interesting and Informative Videos
By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in ...
LinkedIn How-To: Post an Update on LinkedIn
One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might inter...
The Big Trend In 2016: Adding Video To Your Website
As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider...
LinkedIn How-To: Share an Update on LinkedIn
One of the easiest ways to make your LinkedIn page appealing, showcase that you are active, and keep it current it to share updates. You can write your own updates from your LinkedIn homepage, but an ...
How to Write a Blog Post
After you have reviewed the tips from To Blog or Not to Blog: A Primer for Lawyers, use this format to create your blog. Title: You are trying to pull people in so they want to read your blog post. Ma...
Get to Know Terrie & Kristy: What are you reading?
When you’re all done with work, what’s your go-to book? Terrie: I actually use reading as a reward to working hard all day. Thanks to my friend and PSM project manager, Heather Felt, I am ...
To Blog Or Not To Blog: A Primer For Lawyers
In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and gen...
The Next Generation of Small Business Marketing: Websites
With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and client...
Focus on the Six Most Important Marketing Channels
As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market,...
Staying Top-of-Mind: Part II
Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want t...
Professional Services Branding 101
Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the upcoming year. An important part of a marketing strategy for any prof...
Staying Top-of-Mind
Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal...
Be Thankful: Ten Ways to Thank Your Clients
‘Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes ...
Happy Thanksgiving from PSM!
Apple pie, cinnamon, and fall leaves fill the air. We are all in “busy mode” preparing for the holidays, trying to stay one step ahead of the holiday season crunch. During this...
It’s a Buyer’s Market: How to Gather Feedback
By Terrie S. Wheeler Continuing from It’s a Buyer’s Market: Make Sure Your Clients Are Happy, here are some of the most effective ways in which you can gather client feedback and make the ...
10 Ways to Generate New Business in the New Year
During the holiday season, the flow of new business can often slow down for professional service firms. So we thought we’d take this opportunity to share with you some simple ideas on how you ca...
It’s a Buyer’s Market: Make Sure Your Clients are Happy
At one time or another, most law firms will gather around a conference table to brainstorm creative ways in which to unseat their competition and entice clients to move work to their firm – and ...
Everyone Can Market: Know Your Strengths
Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our ...
Marketing and the Art of Mentorship: Mentoring Tips
By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing men...
Get to Know Terrie & Kristy: On Being a Virtual Company
What do you love best about being a virtual company? Terrie: More and more of our clients work both in an office, and virtually from a home office. Today, it really doesn’t matter where yo...
Everyone Can Market
Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves and their services. However, we also realize that...
Marketing and the Art of Mentorship
By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to participate in firm-wide mentorship programs. Associates are to ...
Get to Know Terrie & Kristy: Where do they work?
Terrie Wheeler and Kristy Gusick have been working together as partners at Professional Services Marketing, LLC since 2012. Working together as a virtual company is a unique experience, and here, they...
Going Solo: Part II
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump ...
Going Solo: Part I
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have develo...
Keeping the Success in Succession Planning: Part II
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler Here are more important steps you should consider as you are considering transitioning your practice: Identify your S...
Keeping the Success in Succession Planning: Part I
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler As lawyers who graduated from law school in the 1980s, you are likely facing the same situation as many of your peers...
20 More Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler In my last post I shared 20 straightforward and easy-to-execute marketing ideas to help you grow your practice. In 20 More Marketing Ideas You Can Do in 5 Minutes or Less!, I am r...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, ...
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Ru...
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of mo...
Marketing Your Law Practice: Part II
Branding? You Are Your Brand By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you u...
Marketing Your Law Practice: Part I
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your ...
Turning Contacts Into Clients
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering exceptional service and expertise to your clients. It is likely 80-90 ...
How to Create Your 2015 Marketing Plan: Phase II
Setting Objectives and Implementing Your Plan Picking up where Phase I left off, I would like you make a commitment to complete your marketing plan and actively implement your plan throughout 2015. As...
How to Create your 2015 Marketing Plan: Phase I
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives a...
Building High Quality Referral Relationships: What it Really Takes
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are responsible for up to 80% of new business generated...
How to Find and Build Strategic Partnerships With other Professionals
Speaker: Kristy L. Gusick | Kristy L. Gusick, Partner and Marketing Coach with Professional Services Marketing, LLC, will present an informative and educational session designed to help you identify a...
When Lawyers Should Create a Personal Marketing Plan
Video Interview with Terrie Wheeler by Terrie S. Wheeler, MBC About a month ago I was asked to serve as a contributor to a legal marketing website focused on producing videos from legal mar...
How to Use Your Website to Develop Business
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 8...
Using LinkedIn to Develop Business
A Primer for Lawyers By Terrie S. Wheeler, MBC As a lawyer, you have likely dabbled on LinkedIn but now you are wondering if it’s worth taking the plunge and actually devoting more time to using...
Why Do Lawyers Procrastinate Marketing?
Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice and its continued growth. Figuring out how to retain clients,...
Be Where Your Clients Are
Ten Tips to Maximize Trade Associations Involvement Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, the...
The Elusive Elevator Speech: Tips on How to Communicate Your Niche
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I&...
I Didn’t go to Law School to Be a Salesperson
To attract new clients, consider that both sales and marketing are part of the mix. Lawyers quickly acknowledge marketing is not something they learned in law school, and that “doing marke...
Low Cost High Impact Strategies that Work! Part II
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Tra...
Low Cost High Impact Strategies that Work! Part I
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn&rs...
How to Create and Promote Your Personal Brand
If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all ha...
10 Ways to Repurpose Your Content
When you write an article, post a blog, or are featured in a news story or any piece of content, we encourage you to expand the reach of the content by promoting it at least 5-7 different ways. ...
Are Your Clients Satisfied with Your Service? Ask Them!
As a service professional, your clients are your greatest source of information on how you’re doing in the area of providing superior client service as well as how you can improve. If you want t...
Time to Survey Your Clients?
Five Client Survey Formats You Can Implement Now By Terrie S. Wheeler, MBC As the new year begins, this is a good time to touch base with your clients to ensure they are satisfied with your client ser...
8 Steps to Creating a Successful Marketing Plan in 2014
Believe it or not, you can actually create a successful marketing plan for your practice in just twenty minutes per day! This blog post and corresponding webinar will help you develo...
How to Get Referrals from your Clients and Other Professionals
If you are a professional that needs to sell your services, then it’s likely that your practice’s new business relies almost entirely on referrals for growth. In fact, statistically, profe...
How to Use LinkedIn to Develop Business
By Kristy Gusick Sales and Marketing Coach Professional Services Marketing, LLC You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actua...
How to Create Credibility with a New Contact: Ten Tips for Success!
By Kristy Gusick Sales and Marketing Coach Professional Services Marketing, LLC You did it! You met and connected with a great new contact. Now, what can you do to keep the new relationshi...
5 Tips to help you Network Your Way to Success
Turn your Contacts into Clients! By Terrie S. Wheeler and Kristy L. Gusick Professional Services Marketing, LLC www.psm-marketing.com If you are a professional who makes your living out of market...
The Value of Organizing and Tracking Your Sales Opportunities
One of the best ways you can get better results from your business development efforts is to create a system to organize and track your sales efforts. This is commonly referred to as a ‘sales pi...
Tips to Market Your Advisory Practice in a Tight Economy – Part II
Pillar II – Develop New Business Tip #6 – Know the criteria for your “ideal” client. When building an advisory practice, it is important to attract the right kind of cli...
Tips to Market Your Advisory Practice in a Tight Economy – Part I
During a tight economy, financial advisors feel the pinch as much as anyone else in business; maybe more. Whether you are a solo practitioner or working in an advisory firm, you face the dilemma of re...
Video Series: Answering your Questions about Marketing Legal Services
Early this fall, Kristy Gusick and Terrie Wheeler were asked to to be interviewed for a video series developed by attorney Aaron Hall. Aaron’s goal is to provide substantive content to law...
