Websites
A website that works as hard as you.
PSM Marketing designs and builds websites for law firms, engineering firms, manufacturers and other professional services firms. Michelle Wheeler leads every website project, from the first plan to launch, so your site reflects your brand, ranks in search and turns visitors into clients.
Reviewed by Michelle R. Wheeler
Updated October, 2026
Signs it's time for a new website
- It's hard to update without calling a developer
- It looks dated or doesn't match your brand
- It's slow or awkward on a phone
- It doesn't show up when clients search for you
- It gets visits but few calls or form fills
- It doesn't reflect the services you offer today
Named one of the Best Web Developers in Saint Paul by Expertise.com in 2026.
Your website is your first meeting.
Most prospects visit your website before they ever call. PSM Marketing builds sites that make a strong first impression, answer the questions clients are asking, and make it easy to take the next step.
In this video, Michelle Wheeler, explains the importance of a modern website that's optimized for SEO and AI search.
How PSM builds your website
Most website projects take two to four months, from first conversation to launch.
01
Consultation
PSM learns your goals, your audiences and what your current site does well and doesn't.
02
Proposal and site plan
A customized proposal with your site map, features, timeline and investment.
03
Content and design
PSM writes or refines your content and designs pages that reflect your brand.
04
Build and optimize
Your site is built mobile-friendly and search-ready, with clean code, metadata and schema markup.
05
Launch and training
PSM launches your site and trains your team to make everyday updates with confidence.
What every PSM website includes
Built to be found, built to convert and built for your team to use.
Custom design
Pages designed around your brand and your clients, not a generic template.
Content that answers questions
Clear service, industry and bio pages written to answer what your clients actually ask.
Mobile-friendly and fast
A responsive site that loads quickly and works on every screen.
SEO and AI search ready
Metadata, schema markup and structure that help Google and AI tools understand your firm.
Lead generation
Calls to action, contact forms and clear paths that turn visitors into inquiries.
Training and support
Training for your team on everyday updates, with PSM there when you need more.
Where websites fit in The Four Pillars of Marketing™
Your website drives Pillar II, and it supports every other part of your marketing.
I
Retain and grow existing relationships
Current clients and referral sources use your site to learn about your other services and refer others.
II
Develop new business
A site that ranks, answers questions and makes it easy to reach you turns prospects into clients.
III
Increase name recognition and awareness
Your website is the home base for your brand, your articles and your news.
IV
Measure return on investment
Website analytics and form tracking show which pages bring in new business.
Get more from your website
Your website works best alongside the rest of your PSM team's services.
Strategy
Branding
SEO
AI search optimization
Content + communications
All marketing services
“Michelle and the team at PSM delivered a website that is professional, highlights our companies niche, making us stand out from the crowd.”
— Ann L., Google review
“The original website was a bit of a hodgepoge and Michelle/PSM worked their magic to create a website with beautiful design, smart formatting and organization.”
— League of Women Voters, Google review
“[Michelle] transformed the content we provided into a user-friendly, extremely appealing web site. She gently guided us to include best practices in our design and was flexible in accommodating our edits.”
— Carole M., Google review
Website questions
How long does a new website take?
Most PSM Marketing website projects take two to four months. When timing is critical, a new site can sometimes launch in about a month.
What platforms does PSM build on?
PSM Marketing builds most professional services websites on WordPress. Squarespace is a lower-cost option for solo practitioners and new firms, and PSM also builds e-learning sites on Thinkific and online stores on Shopify.
How much does a website cost?
Every site is priced in a customized proposal after your consultation, based on the pages, content and features you need.
Will my new website help with SEO and AI search?
Yes. Every PSM website is built with metadata, schema markup and content that answers real client questions, so Google and AI tools can understand your firm.
Can we update the website ourselves?
Yes. PSM trains your team to make everyday updates, and is there when you need help with bigger changes.
How often should we update our website?
Review your content at least once a year, and plan a redesign when your site looks dated, is hard to update or no longer brings in new business.
Is your website bringing in new clients?
A free website audit with Michelle Wheeler. You'll see what's working, what's holding your site back and what to fix first, whether or not we work together.