E-Learning Website Development

PSM is a Thinkific Website Developer

PSM develops e-learning websites using a platform called Thinkific. As far as Learning Management Systems (LMS) go, Thinkific is absolutely brilliant. It provides an intuitive LMS for both teachers and students. You’ve spent so much time and energy building your area of expertise, so why not capitalize on it by sharing that knowledge with the world?

Advancements in e-learning technology make it easier than ever to have your own online learning website. Our favorite platform, Thinkific, is an extremely comprehensive tool that we recommend for most clients.

CLE Connect: An E-Learning Website Case Study

The Idea: PSM founder, Terrie S. Wheeler also serves as the CEO for a company called CLE Connect | Ethical Marketing CLEs On-Demand. Using the Thinkific platform, Terrie wanted to build a complex educational platform for Minnesota lawyers to attain unique Continuing Legal Education (CLE) credits. The CLE Connect website is a perfect showcase for the power of Thinkific.

Implementation: In addition to creating all the branding for CLE Connect, we also created the entire website and online course infrastructure. Once the website itself was developed, it was time to create engaging educational content. PSM developed the course structure, materials, presentations, and recordings. When creating each online course, we took the following into consideration:

Who is our target audience?
What is the topic/title of the course?
How many lessons will we include in each course?
What additional materials can we share (i.e. articles, templates, or worksheets)?
How will we deliver the primary course content?
How will we promote the course(s)?

Results: CLE Connect launched in August of 2018 with six courses and four discounted course bundles. The leadership of CLE Connect is able to track user conversions using Google Adwords, Analytics, and Search Console. This ability to analyze student behavior (including page views, number of unique visitors, etc.) is invaluable.

PSM Marketing

5.0

Beth LaBreche

15:15 16 Oct 19

Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.

Jennifer Frisbie

20:52 15 Oct 19

I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!

Ben Majhor

17:22 18 Aug 19

Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!

Brad Michael Micklin

14:07 08 Jun 17

I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.

Ron Ousky

15:31 27 May 17

I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.

Jen Kelly

16:40 29 Apr 17

Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!

don mcneil

21:41 18 Apr 17

What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.

Beth Barbosa

12:53 13 Apr 17

Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!

Beth Wiberg Barbosa

02:15 12 Apr 17

Lauren Wheeler

21:45 03 Apr 17

Amy Gillespie

14:59 03 Apr 17

Don McNeil

14:50 03 Apr 17

Next Reviews

Do you want to sell a course online?

Contact PSM for a Free Quote

Contact the e-learning website developers at PSM to get started. Whether you’re selling piano lessons, photography classes, or any other course topic, PSM can help you.

6 Tried and True Marketing Tips for Accountants

Accountants and CPAs are busy people. When you’re already juggling tax deadlines and client demands, carving out time to market your accounting firm can be a tall order. If you do have time to marke...

July 1, 2021

Kristy L. Gusick, Partner

How to Help Motivated Accountants Bring in New Clients

As we all begin to emerge from this pandemic, you may be thinking new client development is going to look completely different than it did two years ago. Although we may not have as many lunch meeting...

June 14, 2021

Kristy L. Gusick, Partner

PSM Partner Series: Michelle Wheeler

At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother�...

May 18, 2021

Myah Christenson

PSM Partner Series: Kristy Gusick

In 2012, 42-year-old Kristy Gusick quit her marketing day job. She had been working in this position for over three years and felt burnt out. She needed to make a change....

April 6, 2021

Myah Christenson