Marketing Services Minneapolis - Digital Marketing Agency & Company MN

PSM Provides Tailored Marketing Services to Minneapolis Firms

PSM Marketing (PSM) is based in the Minneapolis-St. Paul area and serves lawyers, financial advisors, and CPAs. As a proud Minneapolis marketing agency, partners Terrie S. Wheeler, MBC, and Kristy L. Gusick pride themselves on always taking a strategic approach to clients’ biggest marketing challenges. How do we do this? Well, speaking personally, “As a marketing consultant in Minneapolis, I decided to establish PSM after spending over ten years as a law firm marketing director,” said Terrie Wheeler, founder and president of PSM. “I knew that if I could make the lawyers in my law firms happy, I could broaden my approach and work with lawyers through my own marketing agency in Minneapolis.”

With the proliferation of digital marketing, PSM set its sights on becoming one of THE preeminent online marketing companies in Minneapolis. To do this, we had to practice what preached to our clients. Before we could work with financial advisors in Minneapolis, we had to really understand the unique SEC regulations financial advisors face. For example, when doing any type of digital marketing, financial advisory firms need to use a tool that captures every post, comment, photo, and any other engagement with visitors. “As our company has grown, we have become more and more an online marketing company in Minneapolis,” said Kristy Gusick, PSM Partner. “Every single client we work with uses the digital marketing services PSM offers in all areas including website development, social media, blog posting, and strategic communications with clients, she added.

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Digital Marketing Services in Minneapolis

Today, social media is fast becoming saturated with millions of would-be bloggers posting videos, blogs of interest, and other content designed to engage visitors. The algorithms driving sites like LinkedIn, Facebook and Twitter change the rules without notice, forcing the lawyers, financial advisors and CPAs using social media to once again morph into the new rules.

PSM uses a very strategic approach when it comes to serving as the marketing agency in Minneapolis sought out by professional services firms. When you engage PSM as your marketing company in Minneapolis, here’s what we do:

Strategic Assessment – We conduct a strategic assessment of your entire business. We look at what has worked and what hasn’t. We consider who you compete with and what truly differentiates your legal or financial firm. Our strategic assessment includes proverbially laying everything on a big table and seeing how you stack up to your competitors. We summarize our findings and offer preliminary marketing recommendations.
Plan Development – Many marketing agencies in Minneapolis will simply begin delivering tactical services. Our approach revolves around the importance of having a roadmap from which to implement services. During the development of your strategic marketing plan, PSM will identify overarching objectives for you and your firm, create audiences and key messages that will differentiate you from your competitors. Next we create a marketing budget and begin the framework of the tactics necessary to reach your goals to increase revenue, attract new referral sources, build name recognition, and communicating in a very targeted way with your contacts.
Implementation – As a marketing agency in Minneapolis we rely on referrals from our satisfied clients and other business contacts. The reason we get referred is that we apply an implementation approach that has worked for PSM and its clients for over 20 years. We implement your marketing plan using our team of over 30 marketing professionals. We are one of the premier online marketing companies in Minneapolis and pride ourselves on helping clients succeed with SEO services in Minneapolis – so much so we have had clients ask of to “turn the faucet down” because the leads coming in are all so good, but the firm doesn’t have the time to adequately follow up! Our reputation as top marketing consultants in Minneapolis has been earned over many years.
Measure Results – As a respected marketing company in Minneapolis, we know that our plans and implementation strategies are only as good as our ability to generate results for clients. We believe that everything we do in marketing has a way in which to measure results. In fact, we even educate our clients on how to measure the ROI of marketing. Anything worth doing, is worth measuring!

Online Marketing Companies in Minneapolis

So you might be wondering – what does PSM bring to the table that other online marketing companies in Minneapolis don’t? We bring a focused expertise in working with professional services firms. Our clients hail from law firms, financial advisory firms, and accounting firms. In addition, we do work with any company marketing a service. We’re not just any Minneapolis marketing company. We have been born and raised in the Twin Cities, surrounded by parks, lakes, theaters, museums, and everything else that makes Minneapolis a great community.

We are committed to the Minneapolis area and relish the opportunity to work with Minneapolis clients to develop and implement creative and innovative digital marketing services in Minneapolis.

While we would never disrespect or bash our competition, we will tell you that as a marketing company in Minneapolis, we develop close, trusting relationships with our clients. We are not just a “vendor.” Because our engagements span the course of a year, we are truly an extension of your firm. We are your marketing department. We just don’t office with you.

What Our Clients Say

PSM Marketing

5.0

Beth LaBreche

15:15 16 Oct 19

Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.

Jennifer Frisbie

20:52 15 Oct 19

I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!

Ben Majhor

17:22 18 Aug 19

Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!

Brad Michael Micklin

14:07 08 Jun 17

I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.

Ron Ousky

15:31 27 May 17

I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.

Jen Kelly

16:40 29 Apr 17

Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!

don mcneil

21:41 18 Apr 17

What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.

Beth Barbosa

12:53 13 Apr 17

Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!

Beth Wiberg Barbosa

02:15 12 Apr 17

Lauren Wheeler

21:45 03 Apr 17

Amy Gillespie

14:59 03 Apr 17

Don McNeil

14:50 03 Apr 17

Next Reviews

Working with a Virtual Marketing Agency in Minneapolis

When our clients are looking for a marketing agency in Minneapolis, they appreciate the fact that we operate in a virtual environment. Our PSM team has been working together for many years. In fact, most clients in Minneapolis don’t even realize that PSM has no brick and mortar location. That said, we do use technologies that allow us to video conference, conduct educational training sessions, and even do marketing coaching from the comfort of your office – and from ours. Because digital marketing services in Minneapolis have changed so much in the past few years, we are proud of our status as a virtual marketing agency in Minneapolis. It is one of the things that differentiates us from our competitors and allows us to pass along all of the overhead cost savings on to YOU – our clients!

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