Marketing Blog
Marketing insights for professional services firms
Practical advice on strategy, SEO and AI search, client development and law firm marketing from Terrie S. Wheeler, Michelle R. Wheeler and the PSM Marketing team.
Latest
How to Write Law Firm Practice Area Pages That Rank and Get Cited by AI
Practice area pages bring in more law firm clients than any other page. Here's how to structure and write them so they rank in Google and get cited by AI search tools.
November 2, 2026
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Considering Google Ads? Invest in SEO + AI Optimization First
Professional Services Firms are Built with Credibility, Not Advertising For decades, newspapers and magazines have carefully separated...
Networking Tips for Professionals: How to Build Relationships That Generate Business
Whether you're attending a trade association event, industry conference, chamber meeting, or networking breakfast, your goal isn't to...
The Most Underutilized Marketing Asset in Your Firm? Your Existing Clients.
When firm leaders discuss growth, the conversation almost always turns to finding new clients. More networking! More advertising! More...
How User Experience Affects SEO: Why Google Cares More Than Ever About Your Visitors
Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t...
How Businesses Can Prepare for a Difficult Economy by Leaning Into Marketing
Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their...
SEO vs. Local SEO: Which One Actually Brings You Clients?
Ranking on Google doesn’t matter if the right clients can’t find you Most business owners have heard they “need SEO.” But far fewer...
How to Measure the Real Impact of Generative Engine Optimization (GEO)
Search Has Changed, But Are You Measuring It Correctly? If you’re still judging success by rankings alone, you’re missing the bigger...
The Future of Referrals is AI: How to Be the Source It Cites
Your Next Referral Source Isn’t a Person—It’s an Algorithm If Google used to be a directory, it’s now a decision-maker. With AI-generated...
6 Reasons AI Won’t Replace Strategic Marketing
As the founder of PSM Marketing, I’ve spent decades helping professional service firms grow. I’m excited about AI. We use it every day....
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