Marketing Technology

Professional Services Firms are Built with Credibility, Not Advertising For decades, newspapers and magazines have carefully separated...

Your rankings don’t just depend on what you say...they depend on how your audience experiences it. If your website looks good but isn’t...

Economic Uncertainty Is Coming. Smart Businesses Should Market Accordingly. Economic uncertainty has a way of making everyone hold their...

Search Has Changed, But Are You Measuring It Correctly? If you’re still judging success by rankings alone, you’re missing the bigger...

Your Next Referral Source Isn’t a Person—It’s an Algorithm If Google used to be a directory, it’s now a decision-maker. With AI-generated...

As the founder of PSM Marketing, I’ve spent decades helping professional service firms grow. I’m excited about AI. We use it every day....

Let’s be honest...five years ago, the idea of getting law firm clients from an AI chatbot would’ve sounded absurd. But today, tools like...

When someone lands on your law firm’s website, they’re usually looking for one thing: help. Fast. If your site buries critical information...

Let’s be honest: if we had a dollar for every time a client asked, “But how many leads did this generate?” we’d be blogging from our beach...

Remember the good old days of SEO? You picked a few keywords, optimized your content, tracked your rankings in a tidy spreadsheet, and...

Search Is Changing. If You’re Still Just Doing SEO for Google, You’re Already Behind We're so accustomed to just “Googling it,” but that's...

So, you've got a law firm website, but is it actually bringing in clients? It's easy to think just having a site is enough, but if it's...

Ever wonder why your law firm's website isn't bringing in new clients? You're not alone. Lots of law firms have awesome websites, but they...

So, you're a lawyer, right? And you're probably thinking about how to get more clients. Well, let me tell you, video marketing is where...

Ever wondered how often Google Maps imagery refresh? You know, when you zoom in on a street and the picture looks like it's from a few...