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Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

The Impact of AI + Automation in Professional Services Marketing

The Impact of AI + Automation in Professional Services Marketing

In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...

Do Social Media Profiles Really Boost SEO? Let’s Break It Down!

Do Social Media Profiles Really Boost SEO? Let’s Break It Down!

Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...

The Power of Case Studies in Marketing: Show, Don’t Just Tell

The Power of Case Studies in Marketing: Show, Don’t Just Tell

It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....

The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

Thoughts on the Future of AI and Blogging

Thoughts on the Future of AI and Blogging

Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years, AI has made significant advancements in the field of content creation and has the potential to transform the way we create and...

Why Copywriting is So Important for SEO

Why Copywriting is So Important for SEO

Copywriting is an essential aspect of any digital marketing strategy. It involves writing persuasive, engaging, and informative content that promotes a brand or service and is optimized for search engines. In this article, we will explore why copywriting is crucial...

How to Track the ROI on your Marketing Efforts

How to Track the ROI on your Marketing Efforts

Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...

How to Engage on LinkedIn: Tips for Professionals

How to Engage on LinkedIn: Tips for Professionals

LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...

2021 LinkedIn Checklist ✔

2021 LinkedIn Checklist ✔

The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....

Millennials + Pandemic = The Evolution of Professionalism

Millennials + Pandemic = The Evolution of Professionalism

How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...

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