Kristy L. Gusick: We found that a lot of professionals have questions about search engine optimization, and we understand that because we’ve had those same questions. And what we’ve encouraged our clients to do, is just because they don’t understand it, they can’t just push it away and say, oh we don’t need that, because it’s actually something that everybody needs. Especially if our clients that have business that it comes in the door from referrals because those referrals still need to be able to find your website.
Generally, when a person gets a referral from, say a banker, that gives them the name of three different business attorneys. They’re going to listen to that information, but then they’re going to go home and probably forget about it for a couple weeks until they actually feel that need to get ahold of that attorney, and then by then they may have forgotten that attorney’s full name. They’re going to go to Google, we all go to Google, and your name needs to be findable, whether they can just remember your first name and your business area, or whatever it is, and you need to be findable. And the way you’re findable is by having your website maximized for search engine optimization.
So, we start right away at the beginning with our clients when we build their website, making sure that we have a search engine optimization strategy in place that will support their referrals and their qualified clients. We don’t create a strategy with search engine optimization that will just bring in random unqualified people that just knock on your door day and night and aren’t qualified and they waste your time.
No, it’s much more than that. We really focus on creating a strategy that will bring more qualified clients into your site, and helping those people that visit your site really identify by themselves whether they’re a qualified candidate for your services or not. So, we incorporate, using our SEO strategist and our writers, a very robust process for ensuring that search engine optimization really supports qualified top high-level referrals through your website.
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