Kristy L. Gusick: PSM is different from other marketing firms because no matter if we’re working with an individual client or a firm, we always start with strategy. And then we assist our clients in implementing that strategy through using any one of our 32 team members to help implement specific tactics to support the overall strategy. Not a lot of other firms actually will do strategy from A to Z like we do. A lot of other marketing firms or agencies are project based. And we definitely do projects, like websites, and different tactical things within our strategy, but the most important thing about our firm is that we always start with strategy first.
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