Have you ever spent hours writing a blog post, only to hear crickets? We get it — we’ve been there, too. The truth is, content that once performed like gangbusters a few years ago just doesn’t cut it in 2025. This year, Google’s algorithm is smarter — and your...
(Spoiler: Yes, If You Use It Right) Let’s address the gavel in the room: Does LinkedIn really work for lawyers? Or is it just another social media black hole where posts go to die? We get it. Between client meetings, court appearances, and the occasional chance to...
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...
Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years, AI has made significant advancements in the field of content creation and has the potential to transform the way we create and...
Choosing a marketing company for your professional services firm is an important decision that can significantly impact your professional services firm’s success. With so many options available, it can take time to determine which marketing company is the best fit for...
If you're a solar energy company looking to stand out in a highly competitive market, search engine optimization (SEO) is a must-have in your marketing strategy. Optimizing your website for search engines can attract potential commercial and residential customers...
Marketing Best Practices for Recruiting Firms in 2025 The recruiting industry is evolving rapidly, and 2025 brings new opportunities for firms to connect with both clients and candidates in meaningful ways. Adopting modern marketing strategies is critical for staying...
Marketing is an essential part of any successful legal practice. Today, competition among law firms is fierce, and attracting new clients is a constant challenge. However, there are several marketing strategies that lawyers can use to attract new clients and stand out...