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Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

The Impact of AI + Automation in Professional Services Marketing

The Impact of AI + Automation in Professional Services Marketing

In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...

24 Marketing Ideas for Small Law Firms in 2024

24 Marketing Ideas for Small Law Firms in 2024

Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...

9 Ways to Refresh Your Website in 2024

9 Ways to Refresh Your Website in 2024

Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...

What is PSM? Unraveling the Power of Professional Services Marketing

What is PSM? Unraveling the Power of Professional Services Marketing

In the maze of business jargon and acronyms, “PSM” stands out as a beacon for those in the know. But if you've wondered, “What is PSM?” you're in the right place.  First and foremost, PSM stands for the name of our company: Professional Services Marketing. We know...

The History of Marketing for Law Firms

The History of Marketing for Law Firms

At the crossroads of law and business, a new era dawned for the legal profession in 1977. With the landmark Supreme Court ruling in Bates v. State of Arizona, the age-old restrictions barring lawyers from advertising were overruled. For the first time, attorneys could...

5 Reasons to Outsource Your Marketing

5 Reasons to Outsource Your Marketing

Do You Want to Outsource Your Marketing? In today's fast-paced business landscape, effective marketing is crucial for success. However, managing marketing efforts in-house can be a daunting task, especially for small and medium-sized businesses. That's where...

Do Social Media Profiles Really Boost SEO? Let’s Break It Down!

Do Social Media Profiles Really Boost SEO? Let’s Break It Down!

Hey there, curious minds! We've all heard the buzz about the magical world of SEO (Search Engine Optimization) and the power of social media. But do they really go hand in hand? Let's put on our detective hats and unravel this mystery together. SEO is the practice of...

The Importance of Choosing the Right CRM for Contractors

The Importance of Choosing the Right CRM for Contractors

In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...

The Power of Case Studies in Marketing: Show, Don’t Just Tell

The Power of Case Studies in Marketing: Show, Don’t Just Tell

It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....

The Sales + Marketing Tango: A Dance You Can’t Do Alone!

The Sales + Marketing Tango: A Dance You Can’t Do Alone!

Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...

The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

Unveiling the True Cost of Outsourced Marketing

Unveiling the True Cost of Outsourced Marketing

Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...

Quick Guide to Driving B2B Growth on LinkedIn

Quick Guide to Driving B2B Growth on LinkedIn

Maximize Your LinkedIn Results LinkedIn has emerged as a powerful networking tool for businesses. Especially for those of us in the B2B realm, LinkedIn is more than just a platform to connect; it's a goldmine of opportunities. The question is, are you leveraging...

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