Marketing content for your firm might not be top of mind for most accounting professionals but freshly written and targeted content is key for a successful CPA firm. How many times have you visited a website and it has digital spiderwebs from the lack of activity? Fresh and custom content helps keep your website up […]
Accountants and CPAs are busy people. When you’re already juggling tax deadlines and client demands, carving out time to market your accounting firm can be a tall order. If you do have time to market, you may not know where to focus your efforts. Rest assured, this is a challenge many accountants and CPAs face. […]
As we all begin to emerge from this pandemic, you may be thinking new client development is going to look completely different than it did two years ago. Although we may not have as many lunch meetings as we used to, and most of our days are now filled with Zoom meetings, one thing still […]
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo of marketing for professional services firms. When asked what her mom did for work, young […]
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you. LinkedIn is generally one of the top pages that people will find, so let’s make yours a great profile!
While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.
Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.