LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook. If you want to grow your business, LinkedIn is clearly […]
PSM Can Help Your Green Energy Company Thrive
It’s “now or never!” says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one. It’s hard to do that without stepping outside yourself — or in this case your business. And […]
How to Avoid Rainbow Washing this Pride Month
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations to display their support for LGBTQ+ rights during pride month, but is […]
Easing Back into Marketing Post-Covid
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take a look at how Google Reviews can impact your business and how you […]
How to Track the ROI on your Marketing Efforts
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
How to Choose the Right Marketing Company for Your Law Firm
While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
How to Engage on LinkedIn: Tips for Professionals
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!
PSM Partner Series: Michelle Wheeler
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo of marketing for professional services firms. When asked what her mom did for work, young […]
