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3 Ways to Be More Inclusive in Your Marketing

November 23, 2022 By PSM Marketing

3 Ways to Be More Inclusive in Your Marketing - PSM Marketing

Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn’t convinced you yet, just listen to the numbers. As a business owner, it’s imperative that you connect with your target audiences. And inclusive marketing is what will […]

Filed Under: Clients, Digital, Outsourced Marketing, Small Businesses

Why Integrating Video on Your Website + Social Media Makes Sense

August 2, 2022 By PSM Marketing

Why Integrating Video on Your Website + Social Media Makes Sense - PSM Marketing

Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]

Filed Under: Clients, Contractors, Digital, E-Commerce Websites, Green Energy, Law Firm Marketing, Marketing Technology, Non-Profits, Small Businesses, Websites

How Legal Advertising Rules are Changing in Minnesota

July 7, 2022 By Terrie S. Wheeler, MBC

Legal Advertising Rules are Changing in Minnesota - PSM Marketing

How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the word “Advertising” has been eliminated from the title of the Rule […]

Filed Under: Clients, Law Firm Marketing, Marketing Coaching, Terrie S. Wheeler

7 Best Practices for Marketing on LinkedIn

June 27, 2022 By PSM Marketing

7 Best Practices for Marketing on LinkedIn - PSM Marketing

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook.  If you want to grow your business, LinkedIn is clearly […]

Filed Under: Contractors, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Small Businesses

PSM Can Help Your Green Energy Company Thrive

June 20, 2022 By PSM Marketing

PSM Can Help Your Green Energy Company Thrive - PSM Marketing

It’s “now or never!” says the UN.   With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one.   It’s hard to do that without stepping outside yourself — or in this case your business. And […]

Filed Under: Green Energy, Outsourced Marketing

How to Avoid Rainbow Washing this Pride Month

June 13, 2022 By Michelle R. Wheeler

How to Avoid Rainbow Washing this Pride Month - PSM Marketing

Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations to display their support for LGBTQ+ rights during pride month, but is […]

Filed Under: Contractors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Michelle R. Wheeler, Non-Profits, Outsourced Marketing, Small Businesses

Easing Back into Marketing Post-Covid

April 28, 2022 By Terrie S. Wheeler, MBC

Easing Back into Marketing Post-Covid: Relationships Reign

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]

Filed Under: Clients, COVID-19 Marketing Toolkit, Law Firm Marketing, Marketing Coaching, Marketing Motivation, Non-Profits, Small Businesses, Terrie S. Wheeler

The Power of Google Reviews

March 23, 2022 By Michelle R. Wheeler

The Power of Google Reviews - PSM Marketing

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take a look at how Google Reviews can impact your business and how you […]

Filed Under: Contractors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Michelle R. Wheeler, Outsourced Marketing, Pillar III: Increase Name Recognition, Small Businesses

How to Track the ROI on your Marketing Efforts

March 18, 2022 By Terrie S. Wheeler, MBC

How to Track the ROI on your Marketing Efforts - PSM Marketing

Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.

Filed Under: Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Terrie S. Wheeler

How to Choose the Right Marketing Company for Your Law Firm

March 1, 2022 By Terrie S. Wheeler, MBC

How to Choose the Right Marketing Company for your Law Firm - PSM Marketing

While a lot of marketing firms claim to know the intricacies and complexities of marketing sophisticated legal services, very few really do. If you use these questions with the marketing firms you are interviewing, you will be able to truly conduct an apples-to-apples comparison of their responses and will be able to choose the most qualified firm for your needs.  

Filed Under: Law Firm Marketing, Outsourced Marketing, Terrie S. Wheeler

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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