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10 Summer Marketing Ideas for Professional Services Firms

10 Summer Marketing Ideas for Professional Services Firms

Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...

Leveraging Google Business Profiles for Lawyers

Leveraging Google Business Profiles for Lawyers

In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

The Power of 1-on-1 Marketing Coaching with Terrie S. Wheeler, MBC

In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...

24 Marketing Ideas for Small Law Firms in 2024

24 Marketing Ideas for Small Law Firms in 2024

Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...

The History of Marketing for Law Firms

The History of Marketing for Law Firms

At the crossroads of law and business, a new era dawned for the legal profession in 1977. With the landmark Supreme Court ruling in Bates v. State of Arizona, the age-old restrictions barring lawyers from advertising were overruled. For the first time, attorneys could...

The Importance of Choosing the Right CRM for Contractors

The Importance of Choosing the Right CRM for Contractors

In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...

The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

Unlocking the Power of SEO + Social Media in B2B Marketing

Unlocking the Power of SEO + Social Media in B2B Marketing

In an era marked by a digital revolution, SEO and social media have emerged as powerful tools in the B2B marketing landscape. While you might be thinking, "I've tried it, but it's just not working for me," the real key lies in understanding how to leverage these...

C-Suite Success: Marketing Strategies for Executive Recruitment

C-Suite Success: Marketing Strategies for Executive Recruitment

In the dynamic world of executive recruitment, attracting large companies to entrust you with their C-suite and leadership hiring requires tailored marketing strategies. While your firm may be well-equipped to source top-level talent, communicating this effectively to...

Thriving as a Recruitment Firm in an Economic Recession

Thriving as a Recruitment Firm in an Economic Recession

An economic recession can feel like navigating through a storm for many businesses, including recruitment firms. While it’s true that recessions present significant challenges, they also offer opportunities for those prepared to adapt and innovate. To weather the...

Harnessing the Power of 5-Star Reviews for Your Solar Energy Company

Harnessing the Power of 5-Star Reviews for Your Solar Energy Company

Customer reviews play a significant role in any business, but they can be the lifeblood for solar energy companies. The solar industry is burgeoning with competitors, each promising the most advanced technology, most efficient energy production, and best pricing. How...

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