This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors. Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long to-do lists of everything that needed to be done. Planning a funeral, sorting through stacks of medical bills and insurance payments, dealing with the insurance company following the car accident that led to our uncle’s ultimate … [Read more...]
Access to a Total Marketing Department for less than the Cost of a Junior Manager
A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, disciplined marketing and business development effort is a key to not just growth but even survival in an increasingly competitive environment: Retaining an “outsourced marketing department” to assess, plan, create, implement, manage and measure the ROI of a firm’s business development activities. The … [Read more...]
For Smaller And Midsized Firms, Consistency As Important As Quality And Service In Retaining Clients
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it also includes a consistent effort on client service, marketing, and business development issues. According to a new report in Global Legal Post, “decision makers are reluctant to give work in new areas to inconsistent law firms because they do not know what they will get.” Moreover, approximately … [Read more...]
Making Sense of SEO
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to find a pair of blue satin high heels, you would enter “buy blue satin high heels” into your Google search bar and would find hundreds of results for these shoes. The results at the top of your page typically fall into two … [Read more...]
7 Ways A Coach Will Improve Your Business Development Efforts
Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, the reality is that the burden of generating new business falls entirely on the shoulders of partners and senior associates. Yet as I’ve written, lawyers frequently make one of a number of common mistakes when they try doing business development, which leaves them frustrated because the effort … [Read more...]
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