PSM Marketing

Questions? Contact Us →

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About
    • Team
    • Client Feedback
    • History
  • Outsourced Marketing
    • Marketing Coaching
    • Outsourced Marketing
  • Services
    • Strategy
      • Law Firm Marketing Strategy
    • Websites
    • Branding
    • Digital
    • A-Z Marketing Services
  • Clients
    • Law Firms
      • Personal Injury
      • Criminal Defense
      • Divorce & Family
      • Business and Corporate
      • Litigation
    • Financial Advisory Firms
    • Accounting Firms
    • Contractors
    • Non-Profits
    • Small Businesses
    • Other Service Businesses
  • Resources
    • Webinar Archive
  • Blog
  • Contact
    • Join Our Team

Millennials + Pandemic = The Evolution of Professionalism

November 12, 2020 By Michelle R. Wheeler

The Evolution of Professionalism - PSM Marketing

Times are changing, and our definition of professionalism is at the forefront of that transformation. This blog post examines the two largest paradigm shifts that working professionals can expect to see in post-pandemic America. any Americans still hold views of professionalism rooted in the patriarchal, sexist, and racially exclusionary tropes of 1950s America.

Filed Under: COVID-19 Marketing Toolkit, Marketing Coaching, Marketing Motivation, Marketing Technology, Michelle R. Wheeler, Outsourced Marketing

COVID-19 Made Content Marketing the Emperor

July 8, 2020 By Jim Bliwas

COVID-19 Made Content Marketing the Emperor | PSM Marketing

For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.

Filed Under: COVID-19 Marketing Toolkit, Jim Bliwas, Marketing Motivation, Marketing Technology, Outsourced Marketing

8 Rules of Video Call Etiquette While Working from Home

June 17, 2020 By Michelle R. Wheeler

8 Rules of Video Call Etiquette | PSM Marketing

Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.

Filed Under: Contractors, COVID-19 Marketing Toolkit, Law Firm Marketing, Marketing Coaching, Marketing Technology, Michelle R. Wheeler, Non-Profits, Outsourced Marketing, Small Businesses

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

May 26, 2020 By Terrie S. Wheeler, MBC

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.

Filed Under: Clients, Contractors, COVID-19 Marketing Toolkit, CPAs, Digital, Financial Services Marketing, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Outsourced Marketing, Small Businesses, Strategy, Terrie S. Wheeler

6 Tips to Help You Stay in Touch with Contacts During Quarantine

April 9, 2020 By Kristy L. Gusick, Partner

6 Tips to Help You Stay in Touch with Contacts During Quarantine | PSM Marketing

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your clients, prospects and referral sources in person at your office, a coffee shop or a restaurant. But as we all know those meetings are simply not possible right now due to the COVID-19 restrictions. Here are 6 tips to help you stay in touch with your contacts in a meaningful way during our ‘stay at home’ mandate. 

Filed Under: COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Kristy L. Gusick, Marketing Coaching, Pillar I: Retain and Grow Relationships

Don’t Let Your Content + Blogs Succumb to COVID-19

April 6, 2020 By Jim Bliwas

Don’t Let Your Content + Blogs Succumb to COVID-19 | PSM Marketing

It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.

Filed Under: COVID-19 Marketing Toolkit, Jim Bliwas, Marketing Coaching, Marketing Motivation, Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications

More to Life than Business: Finding Peace Amid a Pandemic

April 5, 2020 By Margaret Buechel

More to Life than Business: Finding Peace Amid a Pandemic | PSM Marketing

This period of social distancing has been a difficult adjustment for our society. With apocalyptic headlines gracing our e-news feeds, it’s tough to avoid a sense of impending doom. However, this is also a prescient time for retrospection and thoughtfulness. How we respond in challenging times like this can shape our worldview moving forward. More importantly, it can help shape the world view of others. Here are 8 ways to be mindful during the COVID-19 pandemic →

Filed Under: COVID-19 Marketing Toolkit, Margaret Buechel, Marketing Coaching, Marketing Technology, Outsourced Marketing

Marketing During COVID-19: Practical Ideas to Grow Your Practice

March 27, 2020 By Terrie S. Wheeler, MBC

Marketing During COVID-19: Practical Ideas to Grow Your Practice | PSM Marketing

I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you can print this blog and use it as a reminder of the many things you can do during the pandemic to ensure the strength of your relationships, and of your business.

Filed Under: COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Terrie S. Wheeler

Working Remotely: Why you Still Need to Dress the Part

March 25, 2020 By Terrie S. Wheeler, MBC

Working Remotely: Why you Still Need to Dress the Part | PSM Marketing

You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.

Filed Under: Clients, COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Motivation, Marketing Technology, Terrie S. Wheeler

How to Proactively Communicate with Clients During COVID-19

March 24, 2020 By Terrie S. Wheeler, MBC

Proactive Communication with Clients During COVID-19

It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.

Filed Under: COVID-19 Marketing Toolkit, Digital, Marketing Technology, Pillar I: Retain and Grow Relationships, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Next Page »

Contact Us

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Looking for Something?

Categories

Archives

Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Kristy Gusick:
Mobile: 651.592.4662
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

Stay Connected

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1124 Lafond Avenue
St. Paul, MN 55104

Looking for Something?

Copyright © 2021 Professional Services Marketing, LLC · Log in