In 2012, 42-year-old Kristy Gusick quit her marketing day job. She had been working in this position for over three years and felt burnt out. She needed to make a change.
How to Track the ROI on your Marketing Efforts
Wondering about the ROI of marketing? In this post we are going to focus on how to quantifiably measure your marketing results.
How to Engage on LinkedIn: Tips for Professionals
I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging!
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms.
2021 LinkedIn Checklist ✔
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you. LinkedIn is generally one of the top pages that people will find, so let’s make yours a great profile!
PSM Partner Series: Terrie Wheeler
A three part series offering an inside look at the women behind PSM-Marketing, the early days, career perspectives & entrepreneurial challenges. Part one is with Terrie Wheeler, MBC, President and Founder of PSM Marketing, LLC.
Millennials + Pandemic = The Evolution of Professionalism
Times are changing, and our definition of professionalism is at the forefront of that transformation. This blog post examines the two largest paradigm shifts that working professionals can expect to see in post-pandemic America. any Americans still hold views of professionalism rooted in the patriarchal, sexist, and racially exclusionary tropes of 1950s America.
COVID-19 Made Content Marketing the Emperor
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.
8 Rules of Video Call Etiquette While Working from Home
Today’s lesson will focus on the importance of proper manners on professional video calls. At PSM Marketing, we’ve experienced many of these faux pas firsthand. While it’s important to have patience for technical snags (like lag time), you can avoid many frustrations by following these 8 guidelines for video call etiquette.
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.
