Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
5 Spring Cleaning Tips for Your Small Business Website
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your house, collecting a pile for Goodwill, and maybe even cleaning up your garden. But how much time have you dedicated to spring cleaning your website? …That’s what I thought.
Gutenberg is Coming: Exploring the Latest WordPress Page Editor
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know is getting a major overhaul. Gutenberg will have a learning curve for many, but its creation by WordPress is forward-thinking and a step in the right direction.
PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand
PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform is designed to help attorneys grow their practice while earning CLE ethics credit. After […]
SSL Certificates: What they Are and Why You Need One
So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to Symantec, an SSL certificate is “the standard technology for […]
