Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...
How to Cope (and NOT put Marketing on the Back Burner) As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many...
Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’ve likely had to educate yourself and make smart decisions about which...
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable...
Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms or the field entirely, further widening the gap. These women are...
The Best Marketing Strategies for Small Firms and Solos in 2025 For small firms and solo practitioners, effective marketing is the key to standing out in a competitive landscape. With limited budgets and resources, small firms must adopt smart, scalable strategies...
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires...
As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. When you don’t have other attorneys at your firm to bounce ideas off of, it’s easy to feel stagnant in your marketing and networking efforts. Even when...
Most lawyers pressure themselves to always strive for success; their choice of career makes that clear. If you are the type of person who undergoes years of schooling, stressful tests, and a high-stakes career just to help others, you’re probably quite a go-getter....
Maintaining a blog on your firm's website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vain. Don't let this happen! By actively promoting your blog posts, you can...
You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...