For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.
It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.
For further information on this topic, please join us on our up-coming webinar hosted by author Kristy Gusick called “Toxic Client Relationships: Learn how and When to Disengage” which is scheduled for Thursday, March 26th 11:30am – 12:15pm CDT. Kristy has been working within and for professional service firms since 1994 and has been a partner at the marketing firm, PSM Marketing since 2012. As a part of her work with many clients, she often helps them develop and implement strategies around identifying and removing toxic clients – then replacing them with new A-Level clients.