Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all clients are throwing caution to the wind believing COVID has gone […]
At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo of marketing for professional services firms. When asked what her mom did for work, young […]
Times are changing, and our definition of professionalism is at the forefront of that transformation. This blog post examines the two largest paradigm shifts that working professionals can expect to see in post-pandemic America. any Americans still hold views of professionalism rooted in the patriarchal, sexist, and racially exclusionary tropes of 1950s America.
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.
It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.