By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most...
If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all have a personal brand already. So the real challenge lies in creating,...
Believe it or not, you can actually create a successful marketing plan for your practice in just twenty minutes per day! This blog post and corresponding webinar will help you develop a marketing plan that will guide your activities throughout 2014. Let's get...
If you are a professional that needs to sell your services, then it’s likely that your practice’s new business relies almost entirely on referrals for growth. In fact, statistically, professional services firms receive 80% of their new business from referrals. So it...
You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actually devoting more time to using it. Can it really help you bring in more business? The short answer is yes – if you follow the recommendations below. 1. Complete Your...
Turn your Contacts into Clients! By Terrie S. Wheeler Professional Services Marketing, LLC www.psm-marketing.com If you are a professional who makes your living out of marketing yourself and your services, it’s likely that approximately 90% of your new business comes...
One of the best ways you can get better results from your business development efforts is to create a system to organize and track your sales efforts. This is commonly referred to as a ‘sales pipeline’. As defined by “Base” an online sales management pipeline tool, a...
Pillar II - Develop New Business Tip #6 – Know the criteria for your “ideal” client. When building an advisory practice, it is important to attract the right kind of clients. Think for a moment about your very best clients. Now think of clients you wish you...