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Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor

Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor

August 23, 2017 By Jen A. Kelly, PSM Headshot Photographer

When is the last time you’ve heard of a lawyer who is determined to put fun first? Enter Toni Halleen, an attorney and co-founder at Schaefer Halleen law firm and professional speaker living the goal of infusing amusement into everything she does. Toni even put her mission on stage with her 2003 production “Soulless Bloodsucking Lawyers,” the Most Attended Show in the Minnesota Fringe Festival and voted Best Musical.

One smart cookie!

So, you can imagine the blast Toni and I had capturing her spark and letting our hair down. From the first moment she sashayed in the studio door to her absolute possession of the camera, Toni unleashed her huge personality and love of Starbursts!

Irreverent, Inspiring Toni Halleen Turned Up the Spunk on the Studio Floor

Yes, Starbursts fell from the ceiling, Toni toyed with slinkies and we even incorporated vintage typewriters. Anything goes at my photoshoots! Especially fun!

Toni Halleen
And…she demonstrated she can work anywhere!

Toni’s aim as a professional speaker is to shake loose any inhibitions and she demonstrates that tenfold, with zero self-consciousness. Her natural smile and nature also belie her fierce intelligence. Since 1989, she has taught and trained professionals in her field, which led to the inception of her zesty, entertaining company: Fun with Law. Her Think on the Spot™ seminars embody a festive agenda with an engaging approach designed to melt the intense pressure many of her students face.

As Toni writes in her blog, the primary goal of any presenter is to connect with their audience. I could feel the determination emanating from her behind the lens. Sure, she was my subject, but she returned the same fire to me, and this is why her pictures pop, why her smile is relaxed and not forced.

I know it’s hard to be on the other side, and even though we know “smiling for the birdie” shouldn’t cause tension, it does sometimes.

Toni was a great study in learning how to channel that charm. And it was a quite the job picking her winning pic. She’s got them all up on her website. So, you can click the link and see for yourself. She wasn’t the first person to play with props, but her props might be the most delicious I have used yet!

Toni Halleen
You’re never too old for a Slinky!

I like to think an unorthodox approach to taking headshots is what makes the final product so unique. But that is just a part of the story. Toni demonstrates this with ease. She is the latest in a long line of clients who have let their personalities commandeer the spotlight. My job isn’t done until I see eyes sparkling and smiles crinkling up the corners of grinning mouths. Toni took little coaxing and she taught me a few things about inviting character out to play. Sometimes, my job is simply to observe and snap. To let the unforced qualities come to life all on their own. This was certainly the case with Toni.

Working with people who share innovative views on traditional methods and getting to the heart of what makes a person a stand out in their industry never fails to move me in surprising ways. Thank you for allowing me to be in your glow, Toni, even if just for one magical session. You are an imaginative guest I will never forget! Especially the next time I remember to honor the importance of play in a workday…or the next time I indulge in a handful of Starbursts.

Toni Halleen
Oops! LOL! It’s all part of the most fun shoot I have ever done!

Are you looking for a fun professional speaker for your event or meeting? Read more about Toni’s services at: http://tonihalleen.com/


This article was originally written for and published by Jen A. Kelly for KeliComm Photography.

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Filed Under: Contributors, Jen A. Kelly, Law Firm Marketing, Outsourced Marketing

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Based on 25 reviews
PSM Marketing
PSM Marketing
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Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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