The Evolution of Marketing for Solos and Small Firms


With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centric society means there is more opportunity to reach potential clients than ever before, but understanding the evolution of marketing in the digital world is vital to the success of any marketing efforts.

It is one thing to be a large corporation with separate Sales and Marketing departments to carries out all relevant operations; It’s a whole other thing to be a solopreneur or a small business with a limited pool of resources to handle all major business operations. If your business falls into the latter category, you may think it’s impossible to conceptualize and execute successful marketing strategies on your budget. In fact, nothing could be further from the truth.

In the legal industry, it’s common to find small businesses who tackle marketing challenges every day. These companies may not have the resources of a larger company, but they successfully navigate marketing all the same. With a clear strategy, you can effectively market your business regardless of its size. However, it can be difficult to know where to start. What are the best practices for getting it right? Are there better ways of achieving results with limited resources? How has PSM Marketing changed over the years? Does it pay to be Outsourcing Marketing Services? Who is the best provider of Legal Marketing Services in Minnesota?

The answers to all these questions and a bunch of other valuable information on strategizing and planning marketing initiatives can be found in this article by Terrie S. Wheeler, an experienced services marketing provider.

Learn how you can win at marketing – read the article here >

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