Marketing Blog
Marketing insights for professional services firms
Practical advice on strategy, SEO and AI search, client development and law firm marketing from Terrie S. Wheeler, Michelle R. Wheeler and the PSM Marketing team.
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How to Write Law Firm Practice Area Pages That Rank and Get Cited by AI
Practice area pages bring in more law firm clients than any other page. Here's how to structure and write them so they rank in Google and get cited by AI search tools.
November 2, 2026
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How to Build Your 2027 Marketing Plan: A Four Pillars Worksheet for Professional Services Firms
Every fall, managing partners and firm owners ask some version of the same question: what should we do differently with our marketing next...
Client Testimonials for Law Firm Websites: How to Use Them
Client testimonials help a law firm website by showing prospective clients what it's like to work with the firm, in words that didn't come...
Image File Types Explained: PNG, JPG, PDF, AI and More
Image file types fall into two families. Raster files, like PNG, JPG and WebP, are made of pixels and have a fixed size. Vector files,...
How Much Does Law Firm Marketing Cost?
Law firm marketing cost depends mostly on scope: how many practice areas and markets the firm competes in, what shape its website and...
What’s a Boilerplate in a Press Release? A Complete Guide
A press release boilerplate is a short, standardized paragraph at the end of a press release that describes the organization behind the...
Finders, Binders, Minders & Grinders: Key Roles in Law Firm Growth
Law firm growth takes more than bringing in new clients. A firm can have a steady stream of inquiries and still struggle if client...
“I Could Never Work With My Family.” We Hear That a Lot.
Tell someone you own a business with your mother or daughter and there’s a good chance you know what comes next. “I could never work with...
How Twin Cities Professional Services Firms Can Show Up in ChatGPT, Google AI Overviews, and AI Search
Partner, PSM Marketing Published September 17, 2026 For years, search engine optimization had a fairly straightforward goal: get your...
The 3 Waves of SEO: How SEO & AI Search Are Evolving
Understanding the 3 Waves of SEO If you’ve been paying attention to SEO lately, you may have the uncomfortable feeling that someone keeps...
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