It is a trend to invest in SEO today. Search Engine Optimization deserves to be called a necessity in this digital age. According to an interesting statistic, 91 percent of searchers do not go beyond the first page of any search engine.
So, if your business isn’t there on the first page, you don’t exist! Well, you can turn the tables by learning little tricks and tactics for winning the SEO game. A search engine synonymously means Google, Bing, or Yahoo, and like every software or website that is built on the Internet, search engines have their own rules. The search engine’s algorithm to rank pages and websites is changed once in a while but focuses on the same few crucial areas of content.
First, what keywords and phrases do you want to be searched and found for? What is the service that you want to provide your clients with? Once you have these questions answered, you have found your keywords. Keywords are the phrases, long and short, that search engine users type in the search box to find the services they need.
Now, you can go ahead and create compelling content that targets specific keywords. This is easier said than done! Keyword targeting happens on various levels on the Internet. It stretches far and wide to cover all kinds of content formats, all kinds of content publishing spaces, etc.
While organizations pay out large sums of money to SEO agencies, you can indulge in a DIY strategy that is free of cost. This article by an expert in professional services marketing, Terrie S. Wheeler, lists practical measures for achieving better SEO results.
The piece talks about the nitty-gritty of organic SEO and lays out simple steps through which independent lawyers, small law firms, and financial services professionals can enhance their online presence.