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COVID-19 Marketing Toolkit
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Easing Back into Marketing Post-Covid

Easing Back into Marketing Post-Covid

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...

Millennials + Pandemic = The Evolution of Professionalism

Millennials + Pandemic = The Evolution of Professionalism

How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...

COVID-19 Made Content Marketing the Emperor

COVID-19 Made Content Marketing the Emperor

For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes....

8 Rules of Video Call Etiquette While Working from Home

8 Rules of Video Call Etiquette While Working from Home

Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...

6 Tips to Help You Stay in Touch with Contacts During Quarantine

6 Tips to Help You Stay in Touch with Contacts During Quarantine

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...

Don’t Let Your Content + Blogs Succumb to COVID-19

Don’t Let Your Content + Blogs Succumb to COVID-19

With so many business and personal challenges brought on by the COVID-19 pandemic, it’s easy to forget three things: First, your clients are looking for help and advice as they confront the same challenges you and your firm are coping with today. Second, search engine...

More to Life than Business: Finding Peace Amid a Pandemic

More to Life than Business: Finding Peace Amid a Pandemic

The Importance of Mindfulness During COVID-19 This period of social distancing has been a difficult adjustment for our society. With apocalyptic headlines gracing our e-news feeds, it’s tough to avoid a sense of impending doom. However, this is also a prescient time...

Working Remotely: Why you Still Need to Dress the Part

Working Remotely: Why you Still Need to Dress the Part

Somewhere in the ’90s, casual Friday happened. At the time, many businesses were concerned about client perceptions and would post notes at their reception desks to brace visitors for the shock of seeing their employees in Dockers and button-downs. Casual Friday soon...

How to Proactively Communicate with Clients During COVID-19

How to Proactively Communicate with Clients During COVID-19

We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...

How to Support Small Businesses During COVID-19

How to Support Small Businesses During COVID-19

We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...

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