Starting a Business in Minnesota: Tips and Tricks


Are You Ready to Take the First Step?

Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure, but quickly find themselves asking, “Now what?” Well, this blog post is designed to give you a brief overview of your very first steps.

Step 1: Determine the Structure of your Business

Determining the actual legal structure of your business is crucial. The structure of your business will have an impact on the laws, financial regulations, and tax codes you will be required to operate under. Unless you’re absolutely sure about your business structure (ie. You want a sole proprietorship), it may be worth your time to consult a business attorney or a CPA.

Step 2: Secure Your Name

The Minnesota Secretary of State’s Office is responsible for almost all things related to starting your business. It’s against the law to start a business that shares the exact name of a competing company. Luckily, there’s a great tool that allows you to check the originality of your business name. Every character matters when determining your business name. Check out this information on naming your business.

Step 3: Register Your Business

Once you find an original business name, you must file a Certificate of Assumed Name (which costs $50 if you file it online) with the Minnesota Secretary of State.  You’re almost there- now it’s time to register your business. If you need help with this process, the Secretary of State website has a very helpful Business How-To section.

Step 4: Publishing in a Legal Paper

After officially filing your business with the Secretary of state, there’s a really important and odd requirement to publish your business information (sent along with your Certificate of Assumed Name) in a local newspaper. You have to pay for the space, but it’s a necessary evil. When starting Spectrum Design and Marketing, I had this information published in the Pioneer Press. Just find their classifieds department and reach out to them. They know the drill.

Final Thoughts

Make sure you keep copies (electronic and print) of all important paperwork mentioned above. If you complete the steps above, then you’re ready to plunge into fun things like creating a logo, building a website, and creating a presence on social media. If you have any questions about the information above, please drop us a line.

Michelle Wheeler’s work at PSM Marketing as a Project Manager and Designer has allowed her to explore her strengths and apply them to strategic initiative that help PSM clients grow. PSM is an agency that works with law firms and financial advisory firms to deliver ongoing outsourced marketing services. Michelle’s role with the company is to A) project manage numerous clients, B) serve as a website designer, C) develop print materials, and D) fill in as a “Jill of All Trades.”

Disclaimer: The content of this blog post is my opinion based on personal experiences establishing my own business. Please do not interpret any of the above content as legal advice.
PSM Marketing