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How to Create and Promote Your Personal Brand

April 19, 2014 By Kristy L. Gusick, Partner

spring purple flow snow

If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all have a personal brand already.  So the real challenge lies in creating, controlling … [Read more...]

Filed Under: Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Pillar II: Develop New Business, Pillar III: Increase Name Recognition Tagged With: branding, financial service marketing, firm branding, Lawyer marketing, legal industry marketing, marketing, marketing for financial advisors, Marketing for professionals, personal branding, professional services marketing, pull-marketing, push-marketing

10 Ways to Repurpose Your Content

March 17, 2014 By Kristy L. Gusick, Partner

reduce reuse recycle

When you write an article, post a blog, or are featured in a news story or any piece of content, we encourage you to expand the reach of the content by promoting it at least 5-7 different ways.  When you create content, you want to spend four times as much time … [Read more...]

Filed Under: Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Pillar IV: Effective Communications Tagged With: Marketing for professionals

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Terrie Wheeler:
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Email: Terrie@PSM-Marketing.com

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Email: Kristy@PSM-Marketing.com

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