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Staying Positive and Productive During the COVID-19 Pandemic

March 17, 2020 By Terrie S. Wheeler, MBC

Staying Positive and Productive During the COVID-19 Pandemic | PSM Marketing

Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as a virtual marketing company since its inception in 1997.

Filed Under: COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Non-Profits, Outsourced Marketing, Small Businesses, Terrie S. Wheeler

COVID-19: Now is the Time to Keep Your Search Engine Rankings High

March 15, 2020 By Terrie S. Wheeler, MBC

COVID-19: Now is the Time to Keep Your Search Engine Rankings High | PSM Marketing

As businesses grapple with how to keep their organization moving forward with a newly formed virtual workforce, it is important now more than ever to keep your search engine rankings high. There are several reasons why, along with a few ideas on how to do it.

Filed Under: Contractors, COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Outsourced Marketing, Small Businesses, Terrie S. Wheeler

Our Gift to You: The 2020 Marketing Planner

January 14, 2020 By Terrie S. Wheeler, MBC

Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!

Filed Under: Clients, Contractors, Contributors, CPAs, Financial Services Marketing, Government Websites, Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Non-Profits, Outsourced Marketing, Small Businesses, Strategy, Terrie S. Wheeler Tagged With: Marketing Plan

PSM Helps Employment Law Firm Generate Millions

September 6, 2019 By Terrie S. Wheeler, MBC

We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer, President of the Minneapolis law firm of Schaefer Halleen, […]

Filed Under: Case Studies, Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Terrie S. Wheeler

Is Your Website Working FOR You?

April 17, 2019 By Terrie S. Wheeler, MBC

Is Your Website Working FOR You? | Web Design Services St. Paul MN

Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your website early on and are still […]

Filed Under: Contributors, Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Pillar IV: Effective Communications, Terrie S. Wheeler, Websites

6 Tips for Effective Email Newsletter Marketing

April 16, 2019 By Colleen MacDonald

6 Tips for Effective Email Newsletter Marketing | PSM Marketing

Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an email newsletter existed; now there are many options.

Filed Under: Colleen MacDonald, Contributors, Financial Services Marketing, Law Firm Marketing, Marketing Technology, Strategy, Websites

3 Reasons to Care About Video in Digital Marketing

March 21, 2019 By Colleen MacDonald

3 Reasons Why You Should Care About Video in Digital Marketing

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These are valid questions. After […]

Filed Under: Colleen MacDonald, Contributors, Digital, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications, Strategy, Websites

Top Social Media Trends to Watch in 2019

March 14, 2019 By Colleen MacDonald

Top Social Media Trends to Watch in 2019

The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead bring for social media? Given that the […]

Filed Under: Colleen MacDonald, Contributors, Digital, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Pillar IV: Effective Communications, Strategy, Websites

Like, Share, Follow: Marketing Tactics for Lawyers

March 5, 2019 By PSM Marketing

Like, Share, Follow: Marketing Tactics for LawyersLast May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for [...]

Filed Under: Contributors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Laser-Focused Targeting: The Key to Your Success

February 28, 2019 By Terrie S. Wheeler, MBC

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]

Filed Under: Contributors, Law Firm Marketing, Marketing Action Plan, Marketing Technology, Pillar IV: Effective Communications, Terrie S. Wheeler, Websites

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Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Kristy Gusick:
Mobile: 651.592.4662
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1124 Lafond Avenue
St. Paul, MN 55104

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