The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead bring for social media? Given that the […]
Like, Share, Follow: Marketing Tactics for Lawyers
Last May, a panel of attorneys and marketing professionals met for a forum called “Modern Marketing Tactics for Lawyers in a ‘Like, Share, Follow’ World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for […]
Laser-Focused Targeting: The Key to Your Success
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]
Planning for Your Retirement: Ride into the Sunset or Sell?
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their name is no longer on the door. If you’re an attorney who sees retirement on […]
So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner
As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many cases, the first thing on the chopping block is your firm’s marketing efforts.
