You know you need a blog on your website. You’ve heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to start typing away, […]
Gutenberg is Coming: Exploring the Latest WordPress Page Editor
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know is getting a major overhaul. Gutenberg will have a learning curve for many, but its creation by WordPress is forward-thinking and a step in the right direction.
8 Website Maintenance Tips for Professional Service Firms
If you’ve invested in a high-quality website built on an updated platform, give yourself a hearty pat on the back. But your website is much like a house or car: in order for it to retain its value and function, it needs regular maintenance. This means consistently putting in time and energy to keep it […]
How to Use Your Website to Qualify Leads
In today’s marketplace, the consumer is more in charge of the online search process than ever before. Because of this, a fabulous website is an absolute must. But when it comes to designing your website, it’s not all about looks. It’s also about whom it will attract. Yes, your website should attract a lot […]
What’s a Website Plugin?
If you’re not immersed in the world of website development, you may not know what a website plugin is. That’s okay! This blog post will give a brief overview of what a plugin is and some of the most important plugins to have for your website.
6 Reasons Why Content Is Too Important for Lawyers to Write
Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something simply in a blog, article or even […]
PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand
PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform is designed to help attorneys grow their practice while earning CLE ethics credit. After […]
SSL Certificates: What they Are and Why You Need One
So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to Symantec, an SSL certificate is “the standard technology for […]
The Genesis Framework: Why It Rocks
Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a framework has been built, you can apply a theme. Think of the framework as a […]
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this article, Terrie S. Wheeler, MBC, a veteran in lawyer marketing, chalks out a […]
