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Laser-Focused Targeting: The Key to Your Success

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...

7 Clever Ways to Promote Your Blog Post

7 Clever Ways to Promote Your Blog Post

Maintaining a blog on your firm's website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vain. Don't let this happen! By actively promoting your blog posts, you can...

Want to Blog but Don’t Know How? Use a Ghostwriter

Want to Blog but Don’t Know How? Use a Ghostwriter

You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...

Gutenberg is Coming: Exploring the Latest WordPress Page Editor

Gutenberg is Coming: Exploring the Latest WordPress Page Editor

Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...

8 Website Maintenance Tips for Professional Service Firms

8 Website Maintenance Tips for Professional Service Firms

If you've invested in a high-quality website built on an updated platform, give yourself a hearty pat on the back. But your website is much like a house or car: in order for it to retain its value and function, it needs regular maintenance. This means consistently...

How to Use Your Website to Qualify Leads

How to Use Your Website to Qualify Leads

In today’s marketplace, the consumer is more in charge of the online search process than ever before. Because of this, a fabulous website is an absolute must. But when it comes to designing your website, it's not all about looks. It's also about whom it will attract....

What’s a Website Plugin?

What’s a Website Plugin?

What Is a Website Plugin? If you’re not immersed in the world of website development, you may not know what a website plugin is. That’s okay! Maybe you’ve heard your IT person talk about them, but you don’t really understand what a website plugin is and how it works?...

Six Reasons Why Content Is Too Important for Lawyers to Write

Six Reasons Why Content Is Too Important for Lawyers to Write

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something...

PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand

PSM Founder Launches CLE Connect™ | Ethical Marketing CLEs On-Demand

PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform...

SSL Certificates: What they Are and Why You Need One

SSL Certificates: What they Are and Why You Need One

So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to...

The Genesis Framework: Why It Rocks

The Genesis Framework: Why It Rocks

Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a...

Pillar 4: Targeted and Effective Communication Strategies

Pillar 4: Targeted and Effective Communication Strategies

Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this...

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