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Pillar 4: Targeted and Effective Communication Strategies

Pillar 4: Targeted and Effective Communication Strategies

Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this...

How to Boost Your SEO Without Breaking The Bank

How to Boost Your SEO Without Breaking The Bank

It is a trend to invest in SEO today. Search Engine Optimization deserves to be called a necessity in this digital age. According to an interesting statistic, 91 percent of searchers do not go beyond the first page of any search engine. So, if your business isn't...

Why Case Studies Are Crucial on Websites for Professional Services

Why Case Studies Are Crucial on Websites for Professional Services

Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and blog....

If Websites Were First Dates

If Websites Were First Dates

If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...

City of New Brighton: Case Study

City of New Brighton: Case Study

In February of 2015, I was surfing the web (as all millennials do) and came across the City of New Brighton’s website. As a New Brighton native, I was surprised to find my hometown’s website in such disarray. The overall design was antiquated, the site was not...

The Big Trend In 2016: Adding Video To Your Website

The Big Trend In 2016: Adding Video To Your Website

As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider the statistics: One of the top four online marketing strategies for 2016...

The Next Generation of Small Business Marketing: Websites

The Next Generation of Small Business Marketing: Websites

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...

How to Use Your Website to Develop Business

How to Use Your Website to Develop Business

In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 80 percent of people who are considering purchasing legal services go to a...

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