If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the...
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the...
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide...
Start Time: 11:45 a.m. You want to blog – you know it will help build your name recognition for yourself and your law firm, but it seems writer’s block takes over each time you think about writing a blog post. Properly promoted, blog posts will help establish your...
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to...
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon...
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...