Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our goal is to help you understand how to make them work for you as you...
By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing mentorship must be organically grown based upon mutual agreement that...
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have developed the contacts and expertise you need to spin off and start your...
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific...
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering expertise and exceptional service to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied...
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives and implement your plan. If you follow practice assessment and planning...
Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice and its continued growth. Figuring out how to retain clients, attract new ones, effectively communicate, and build name...
Ten Tips to Maximize Trade Associations Involvement Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming...
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...
To attract new clients, consider that both sales and marketing are part of the mix. Lawyers quickly acknowledge marketing is not something they learned in law school, and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with...
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most...
If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all have a personal brand already. So the real challenge lies in creating,...
Believe it or not, you can actually create a successful marketing plan for your practice in just twenty minutes per day! This blog post and corresponding webinar will help you develop a marketing plan that will guide your activities throughout 2014. Let's get...
If you are a professional that needs to sell your services, then it’s likely that your practice’s new business relies almost entirely on referrals for growth. In fact, statistically, professional services firms receive 80% of their new business from referrals. So it...
You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actually devoting more time to using it. Can it really help you bring in more business? The short answer is yes – if you follow the recommendations below. 1. Complete Your...
Turn your Contacts into Clients! By Terrie S. Wheeler Professional Services Marketing, LLC www.psm-marketing.com If you are a professional who makes your living out of marketing yourself and your services, it’s likely that approximately 90% of your new business comes...
One of the best ways you can get better results from your business development efforts is to create a system to organize and track your sales efforts. This is commonly referred to as a ‘sales pipeline’. As defined by “Base” an online sales management pipeline tool, a...
Pillar II - Develop New Business Tip #6 – Know the criteria for your “ideal” client. When building an advisory practice, it is important to attract the right kind of clients. Think for a moment about your very best clients. Now think of clients you wish you...