Blog Category:

Pillar I: Retain and Grow Relationships
Contact Us
6 Tips to Help You Stay in Touch with Contacts During Quarantine

6 Tips to Help You Stay in Touch with Contacts During Quarantine

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...

How to Proactively Communicate with Clients During COVID-19

How to Proactively Communicate with Clients During COVID-19

We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

Putting the Social Back into Social Networking

Putting the Social Back into Social Networking

Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking...

New Lawyers: Your Marketing Toolkit!

New Lawyers: Your Marketing Toolkit!

You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply...

Referral Source Development: How to Start Networking with Confidence

Referral Source Development: How to Start Networking with Confidence

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...

6 Ways For Midsized Firms To Land Larger Clients

6 Ways For Midsized Firms To Land Larger Clients

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...

The Four Pillars of Marketing™: Use Them to Grow your Practice!

The Four Pillars of Marketing™: Use Them to Grow your Practice!

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write...

Want To Impress? Dress Like A Successful Lawyer!

Want To Impress? Dress Like A Successful Lawyer!

Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon...

When to update your LinkedIn photo

When to update your LinkedIn photo

I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...

PSM Marketing