Pillar I: Retain and Grow Relationships

Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already...

In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the...

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships...

[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are...

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has...

Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get...

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys,...

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in...

Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices...

I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in...

Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and...

Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school...

A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the...

Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and...

Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law...