Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the inbox or fail to capture attention, your message falls on deaf ears. This is where services like Mailchimp and Constant Contact come...
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...
[vc_row][vc_column][vc_column_text]We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking...
The Ultimate Marketing Toolkit for New Lawyers Starting a legal career is exciting, but establishing yourself in a competitive industry can be challenging. A solid marketing strategy is essential for new lawyers to build a personal brand, attract clients, and grow...
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon...
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and with great success. But one issue that comes up often, is the concept that marketing for women lawyers is different than the...
First impressions DO matter! Your LinkedIn profile picture serves as a critical first impression for potential employers, business partners and clients, so you know it needs to be good! In my experience shooting professional headshots and LinkedIn profile portraits...
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positions, or in corporate legal departments, a fairly significant number...
A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the process worked, how he could repair part of our driveway and that the whole thing would be $1,100 - - an amazing deal! When I opened...
Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential customer base is small and medium-sized businesses (SME’s). You can initially...
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
By Heather Felt, Client Marketing Lead & Copywriter When the subject of first impressions comes up, we tend to think of face-to-face encounters and the importance of a good handshake, direct eye contact and making sure there is no spinach stuck between our teeth....
Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want to stay top-of-mind with their clients, contacts, and referral sources....
Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following...
'Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list...