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Referral Source Development: How to Start Networking with Confidence

February 1, 2018 By Kristy L. Gusick, Partner

Referral Source Development: How to Start Networking with Confidence

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for … [Read more...]

Filed Under: Financial Services Marketing, Kristy L. Gusick, Law Firm Marketing, Marketing Action Plan, Pillar I: Retain and Grow Relationships, The Four Pillars of Marketing™

6 Ways For Midsized Firms To Land Larger Clients

October 23, 2017 By Jim Bliwas, Strategic Communications

6 Ways For Midsized Firms To Land Larger Clients

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out, … [Read more...]

Filed Under: Jim Bliwas, Law Firm Marketing, Marketing Action Plan, Pillar I: Retain and Grow Relationships, The Four Pillars of Marketing™

The Four Pillars of Marketing™: Use Them to Grow your Practice!

May 26, 2017 By Terrie S. Wheeler, MBC, Founder & President

The Four Pillars of Marketing™: Use Them to Grow your Practice!

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write … [Read more...]

Filed Under: Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Terrie S. Wheeler, The Four Pillars of Marketing™

The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts

April 10, 2017 By Terrie S. Wheeler, MBC, Founder & President

The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts

Sign up for our webinar on The Four Pillars of Marketing  on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers.  Thus, The Four Pillars of Marketing ™ … [Read more...]

Filed Under: Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Terrie S. Wheeler, The Four Pillars of Marketing™

Want To Impress? Dress Like A Successful Lawyer!

February 28, 2017 By Terrie S. Wheeler, MBC, Founder & President

Want To Impress? Dress Like A Successful Lawyer!

Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon … [Read more...]

Filed Under: Law Firm Marketing, Marketing Coaching, Pillar I: Retain and Grow Relationships, Terrie S. Wheeler, The Four Pillars of Marketing™

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Terrie Wheeler:
Direct: 320.358.1000
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Email: Terrie@PSM-Marketing.com

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