PSM Marketing

Questions? Contact Us →

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About
    • Team
    • Client Feedback
    • History
  • Outsourced Marketing
    • Marketing Coaching
    • Outsourced Marketing
  • Services
    • Strategy
      • Law Firm Marketing Strategy
    • Websites
    • Branding
    • Digital
    • A-Z Marketing Services
  • Clients
    • Law Firms
      • Personal Injury
      • Criminal Defense
      • Divorce & Family
      • Business and Corporate
      • Litigation
    • Financial Advisory Firms
    • Accounting Firms
    • Contractors
    • Non-Profits
    • Small Businesses
    • Other Service Businesses
  • Resources
    • Webinar Archive
  • Blog
  • Contact
    • Join Our Team

6 Tips to Help You Stay in Touch with Contacts During Quarantine

April 9, 2020 By Kristy L. Gusick, Partner

6 Tips to Help You Stay in Touch with Contacts During Quarantine | PSM Marketing

During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your clients, prospects and referral sources in person at your office, a coffee shop or a restaurant. But as we all know those meetings are simply not possible right now due to the COVID-19 restrictions. Here are 6 tips to help you stay in touch with your contacts in a meaningful way during our ‘stay at home’ mandate. 

Filed Under: COVID-19 Marketing Toolkit, CPAs, Financial Services Marketing, Kristy L. Gusick, Marketing Coaching, Pillar I: Retain and Grow Relationships

How to Proactively Communicate with Clients During COVID-19

March 24, 2020 By Terrie S. Wheeler, MBC

Proactive Communication with Clients During COVID-19

It is our goal to help you develop not just one communication letting your clients and colleagues know how your business will operate during the pandemic, but to help you put a proactive communications plan into action; one that will span the next many months.

Filed Under: COVID-19 Marketing Toolkit, Digital, Marketing Technology, Pillar I: Retain and Grow Relationships, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Toxic Client Relationships: How + When to Disengage

February 27, 2020 By Kristy L. Gusick, Partner

Toxic Client Relationships: Learn How and When to Disengage

For further information on this topic, please join us on our up-coming webinar hosted by author Kristy Gusick called “Toxic Client Relationships: Learn how and When to Disengage” which is scheduled for Thursday, March 26th 11:30am – 12:15pm CDT. Kristy has been working within and for professional service firms since 1994 and has been a partner at the marketing firm, PSM Marketing since 2012. As a part of her work with many clients, she often helps them develop and implement strategies around identifying and removing toxic clients – then replacing them with new A-Level clients.

Filed Under: Contributors, Kristy L. Gusick, Marketing Coaching, Marketing Motivation, Pillar I: Retain and Grow Relationships, Strategy

Virtual Marketing Model Leads to Work-Life Balance

October 16, 2019 By Michelle R. Wheeler

PSM: A Thought Leader on Work-Life Balance Since the 90s

Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.

Filed Under: Clients, Contributors, Digital, Marketing Coaching, Marketing Technology, Michelle R. Wheeler, Non-Profits, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Services, Small Businesses, Strategy, The Four Pillars of Marketing™

Putting the Social Back into Social Networking

April 3, 2019 By Terrie S. Wheeler, MBC

Putting the Social Back into Social Networking

Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking opportunities. There are a few things you can do to […]

Filed Under: Contributors, Marketing Coaching, Pillar I: Retain and Grow Relationships, Terrie S. Wheeler

New Lawyers: Your Marketing Toolkit!

March 5, 2019 By Terrie S. Wheeler, MBC

New Lawyers: Your Marketing Toolkit!

You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply for any new lawyer, though, and that’s the importance of marketing yourself and your skill set.

Filed Under: Contributors, Marketing Coaching, Pillar I: Retain and Grow Relationships, Pillar III: Increase Name Recognition, Terrie S. Wheeler

Referral Source Development: How to Start Networking with Confidence

February 1, 2018 By Kristy L. Gusick, Partner

Coffee Shop Cafeteria Restaurant Service Concept

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for professionals. For this reason, we believe it is essential to understand the keys to […]

Filed Under: Financial Services Marketing, Kristy L. Gusick, Law Firm Marketing, Marketing Action Plan, Pillar I: Retain and Grow Relationships, The Four Pillars of Marketing™

6 Ways For Midsized Firms To Land Larger Clients

October 23, 2017 By Jim Bliwas

summer-rocks-trees-river

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out, especially accountants and consultants. How did this happen? More precisely, why did lawyers let it […]

Filed Under: CPAs, Jim Bliwas, Law Firm Marketing, Marketing Action Plan, Pillar I: Retain and Grow Relationships, The Four Pillars of Marketing™

The Four Pillars of Marketing™: Use Them to Grow your Practice!

May 26, 2017 By Terrie S. Wheeler, MBC

Cherry Blossoms Spring

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write articles, or just attend networking events.  The Four […]

Filed Under: Branding, Digital, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™

The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts

April 10, 2017 By Terrie S. Wheeler, MBC

The Four Pillars of Marketing™

Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™ concept was born. So what are The Four Pillars of Marketing and how can they help guide your marketing efforts?

Filed Under: Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Terrie S. Wheeler, The Four Pillars of Marketing™

Next Page »

Contact Us

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Looking for Something?

Categories

Archives

Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Kristy Gusick:
Mobile: 651.592.4662
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

Stay Connected

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 25 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
powered by Google

Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1124 Lafond Avenue
St. Paul, MN 55104

Looking for Something?

Copyright © 2021 Professional Services Marketing, LLC · Log in