During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...
We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking...
You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply...
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon...
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...