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Pillar III: Increase Name Recognition
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The Power of Google Reviews

The Power of Google Reviews

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...

7 Best Practices for Marketing on LinkedIn

7 Best Practices for Marketing on LinkedIn

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...

Public Relations 101 for Law Firms

Public Relations 101 for Law Firms

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

New Lawyers: Your Marketing Toolkit!

New Lawyers: Your Marketing Toolkit!

You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply...

Want to Blog but Don’t Know How? Use a Ghostwriter

Want to Blog but Don’t Know How? Use a Ghostwriter

You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...

Low-Cost, High-Impact Strategies to Increase Your Name Recognition

Low-Cost, High-Impact Strategies to Increase Your Name Recognition

Against their best interest, some lawyers and professional service providers would prefer to avoid marketing altogether. Unfortunately for these individuals, marketing is key to sustaining a practice or a small business. In an article for The American Bar Association,...

How Narrowing Your Niche Focus Can Expand Your Bottom Line

How Narrowing Your Niche Focus Can Expand Your Bottom Line

In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won't limiting your client base squash your firm's growth potential? The truth is, concentrating on a specific niche, or...

Making the Most of Facebook for Your Business

Making the Most of Facebook for Your Business

Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old friends, sharing our news and looking at endless pictures of acquaintances when we are supposed to be sleeping.  But since Facebook has...

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace.  PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR...

Making Sense of SEO- Tricks, Tips, and Lingo to Know

Making Sense of SEO- Tricks, Tips, and Lingo to Know

SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to...

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