Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the inbox or fail to capture attention, your message falls on deaf ears. This is where services like Mailchimp and Constant Contact come...
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
The Ultimate Marketing Toolkit for New Lawyers Starting a legal career is exciting, but establishing yourself in a competitive industry can be challenging. A solid marketing strategy is essential for new lawyers to build a personal brand, attract clients, and grow...
You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...
Against their best interest, some lawyers and professional service providers would prefer to avoid marketing altogether. Unfortunately for these individuals, marketing is key to sustaining a practice or a small business. In an article for The American Bar Association,...
In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won't limiting your client base squash your firm's growth potential? The truth is, concentrating on a specific niche, or...
Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old friends, sharing our news and looking at endless pictures of acquaintances when we are supposed to be sleeping. But since Facebook has...
PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the...
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to...
There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand - especially if you are looking to make a career change or launch a business or consulting practice. When your Brand is your Team’s...
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the...
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide...
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to...
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, list servs, RSS feeds, email marketing, video blogging, webinars, and...