Pillar III: Increase Name Recognition

Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here...

In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the...

Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews....

LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant...

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started...

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has...

You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO...

In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I...

Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old...

PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the...

There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand -...

If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking...

Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand...

Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your...

Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter,...