Professional Services Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Marketing, shares her understanding of the nuances … [Read more...]
Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas Professional Services Marketing Should Steal From Products Companies
A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it … [Read more...]
Referral Source Development: How to Start Networking with Confidence
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for … [Read more...]
Fast Track Your 2018 Marketing Efforts: Simple and Effective Tips You Can Do
The new year has set in with full vigor — make sure you don't get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers know about your existence. With a plan and the right strategy, you can make 2018 … [Read more...]
Overcoming the Isolation of Being a Solo Practitioner
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you're in a small firm or a solo practitioner, isolation can be debilitating, … [Read more...]
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