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Our Gift to You: The 2020 Marketing Planner

January 14, 2020 By Terrie S. Wheeler, MBC

Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!

Filed Under: Clients, Contractors, Contributors, CPAs, Financial Services Marketing, Government Websites, Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Non-Profits, Outsourced Marketing, Small Businesses, Strategy, Terrie S. Wheeler Tagged With: Marketing Plan

Laser-Focused Targeting: The Key to Your Success

February 28, 2019 By Terrie S. Wheeler, MBC

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]

Filed Under: Contributors, Law Firm Marketing, Marketing Action Plan, Marketing Technology, Pillar IV: Effective Communications, Terrie S. Wheeler, Websites

So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner

February 7, 2019 By PSM Marketing

So Busy You Can’t See Straight? Don't Put Marketing on the Back Burner

As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many cases, the first thing on the chopping block is your firm’s marketing efforts.

Filed Under: Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Terrie S. Wheeler

Stressed about Marketing? Do What Really Works for Solos and Small Firms

February 4, 2019 By PSM Marketing

Stressed about Marketing? Do What Works for Solo + Small Firms | PSM

Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’ve likely had to educate yourself and make smart decisions about which marketing avenues to pursue. With so many options, though, it can be stressful and overwhelming to determine the best marketing strategy for your firm.

Filed Under: Contributors, Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Marketing Technology, Strategy, Terrie S. Wheeler

Thinking of Leaving Your Law Firm? Don’t Jump Too Fast

January 2, 2019 By Terrie S. Wheeler, MBC

adult businessman coffee cup suit

Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable firm, or to start your own firm, it can […]

Filed Under: Law Firm Marketing, Marketing Action Plan, Terrie S. Wheeler

The Best Marketing Strategies for Small Firms and Solos in 2019

December 21, 2018 By Terrie S. Wheeler, MBC

new years fireworks celebration

As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same, don’t forget to include your marketing efforts for the year in these reflections. Marketing is a challenging ball to juggle for small firms, […]

Filed Under: Law Firm Marketing, Marketing Action Plan, Terrie S. Wheeler

Overcoming the Isolation of Being a Solo Practitioner

November 29, 2018 By Terrie S. Wheeler, MBC

Overcoming the Isolation of Being a Solo Practitioner

As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. Don’t let isolation stop you from success…

Filed Under: Contributors, Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Terrie S. Wheeler

How Smart Marketing Will Make Your Sales Efforts Easier

May 28, 2018 By Terrie S. Wheeler, MBC

Smart Marketing

When you are trying to maintain and even increase your success as a lawyer, word-of-mouth referrals are unquestionably important. While you may interact with your referrals directly through your sales efforts, marketing is also extremely important in the referral process. With the proper marketing strategies, potential clients who have been drawn to you through word-of-mouth […]

Filed Under: Law Firm Marketing, Marketing Action Plan, Terrie S. Wheeler

So Busy You Can’t See Straight? How to Cope

May 9, 2018 By Terrie S. Wheeler, MBC

traffic morning sun

As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your to-do list. At the peak of your career, you might even feel forced to put off seemingly less critical tasks […]

Filed Under: Branding, Law Firm Marketing, Marketing Action Plan, Strategy, Terrie S. Wheeler

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

February 20, 2018 By Terrie S. Wheeler, MBC

business man reading business paper

PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace.  PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR planning and media outreach for law firms. Even though the article was written […]

Filed Under: Digital, Law Firm Marketing, Marketing Action Plan, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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