Blog Category:

Marketing Action Plan
Contact Us
Our Gift to You: The 2020 Marketing Planner

Our Gift to You: The 2020 Marketing Planner

Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet?  If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor?  Maybe you...

Laser-Focused Targeting: The Key to Your Success

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...

Thinking of Leaving Your Law Firm? Don’t Jump Too Fast

Thinking of Leaving Your Law Firm? Don’t Jump Too Fast

Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable...

The Best Marketing Strategies for Small Firms and Solos in 2019

The Best Marketing Strategies for Small Firms and Solos in 2019

As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same, don’t forget to include your marketing efforts for the year in these...

Overcoming the Isolation of Being a Solo Practitioner

Overcoming the Isolation of Being a Solo Practitioner

As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. When you don’t have other attorneys at your firm to bounce ideas off of, it’s easy to feel stagnant in your marketing and networking efforts. Even when...

How Smart Marketing Will Make Your Sales Efforts Easier

How Smart Marketing Will Make Your Sales Efforts Easier

When you are trying to maintain and even increase your success as a lawyer, word-of-mouth referrals are unquestionably important. While you may interact with your referrals directly through your sales efforts, marketing is also extremely important in the referral...

So Busy You Can’t See Straight? How to Cope

So Busy You Can’t See Straight? How to Cope

As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your to-do list. At the peak of your career, you might even feel forced to put...

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace.  PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR...

Referral Source Development: How to Start Networking with Confidence

Referral Source Development: How to Start Networking with Confidence

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...

PSM Marketing