I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
How to Engage on LinkedIn: Tips for Professionals
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
COVID-19 Made Content Marketing the Emperor
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes....
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
Marketing During COVID-19: Practical Ideas to Grow Your Practice
In a call I had yesterday with a client, I heard an amazing statement. First let me paint the picture. We are talking via videoconference (of course). His two adorable little daughters are “participating” in the call by waving and...
How to Proactively Communicate with Clients During COVID-19
We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...
How to Support Small Businesses During COVID-19
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...
COVID-19: Now is the Time to Keep Your Search Engine Rankings High
Three weeks ago, no one in the United States was expecting to hear about the closure of all public places, travel bans, and other precautions. Social distancing is now a term every person can define. As businesses grapple with how to...
Our Gift to You: The 2020 Marketing Planner
Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor? Maybe you...
Virtual Marketing Model Leads to Work-Life Balance
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Content Marketing and Blog Trends for 2020
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a...