Having a website is a must for any business that wants to succeed. A well-designed and optimized website can enhance your online presence, attract more traffic, and generate more leads. Here are some website best practices that can help take your online presence to...
In 2023, what feeling does your branding evoke in your clients? According to one statistic, 73% of clients said that client experience impacts their purchasing decision. Your brand is not just your story. It directs the experience you want your clients to have. And...
Copywriting is an essential aspect of any digital marketing strategy. It involves writing persuasive, engaging, and informative content that promotes a brand or service and is optimized for search engines. In this article, we will explore why copywriting is crucial...
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
For over 25 years PSM Marketing has delivered marketing department services to clients across the country. Whether you are in the legal, solar energy or recruiting industries, there is no doubt that hiring a company like PSM to serve as your outsourced marketing...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...