In 2023, what feeling does your branding evoke in your clients? According to one statistic, 73% of clients said that client experience impacts their purchasing decision. Your brand is not just your story. It directs the experience you want your clients to have. And...
As a contractor, you know that word of mouth is everything. But in today's digital age, word of mouth has gone digital, and Google Reviews can make or break your business. In fact, they're so important that we're dedicating an entire blog post to them! Google Reviews:...
According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned." So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...
Copywriting is an essential aspect of any digital marketing strategy. It involves writing persuasive, engaging, and informative content that promotes a brand or service and is optimized for search engines. In this article, we will explore why copywriting is crucial...
If you're not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your...
If you're a recruiting firm looking to stand out in today's competitive industry, optimizing your online presence through search engine optimization (SEO) is a great way to do it. In this blog, we'll explore how SEO can help you and provide tips on supporting the SEO...
Are you a home trade professional or contractor struggling to make your marketing efforts pay off? Fear not, my fellow tradespeople, because you're not alone! In fact, many business owners in the home improvement industry make some common marketing mistakes that can...
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
Are you tired of trying to navigate the murky waters of marketing while trying to run your home trade or contracting business? Well, fear not my fellow tradespeople, because outsourced marketing is here to save the day! At PSM Marketing, we understand that running a...
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...