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Pillar II: Develop New Business
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The Difference Between Sales and Marketing

The Difference Between Sales and Marketing

According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned."  So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

How Narrowing Your Niche Focus Can Expand Your Bottom Line

How Narrowing Your Niche Focus Can Expand Your Bottom Line

In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won't limiting your client base squash your firm's growth potential? The truth is, concentrating on a specific niche, or...

Why Case Studies Are Crucial on Websites for Professional Services

Why Case Studies Are Crucial on Websites for Professional Services

Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and blog....

The Four Pillars of Marketing™: Use Them to Grow your Practice!

The Four Pillars of Marketing™: Use Them to Grow your Practice!

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write...

Driving New Business Through Strategic Referrals: It’s A 2-Way Street

Driving New Business Through Strategic Referrals: It’s A 2-Way Street

Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process...

Infographic: Develop Your Marketing Plan in 8 Easy Steps

Infographic: Develop Your Marketing Plan in 8 Easy Steps

Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...

When to update your LinkedIn photo

When to update your LinkedIn photo

I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...

An 8-Step Process to Develop Your Marketing Plan In 2017

An 8-Step Process to Develop Your Marketing Plan In 2017

Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...

The True Value of a New Headshot

The True Value of a New Headshot

I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my...

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