In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won't limiting your client base squash your firm's growth potential? The truth is, concentrating on a specific niche, or target … [Read more...]
Why Case Studies Are Crucial on Websites for Professional Services
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and … [Read more...]
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write … [Read more...]
The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™ … [Read more...]
Driving New Business Through Strategic Referrals: It’s A 2-Way Street
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process to … [Read more...]
