Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
How Narrowing Your Niche Focus Can Expand Your Bottom Line
In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won’t limiting your client base squash your firm’s growth potential? The truth is, concentrating on a specific niche, or target market, may actually help you come out ahead. Here’s […]
Why Case Studies Are Crucial on Websites for Professional Services
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write articles, or just attend networking events. The Four […]
The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts
Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™ concept was born. So what are The Four Pillars of Marketing and how can they help guide your marketing efforts?
Driving New Business Through Strategic Referrals: It’s A 2-Way Street
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process to this goal. So, what can you do to […]
Infographic: Develop Your Marketing Plan in 8 Easy Steps
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to […]
When to update your LinkedIn photo
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight – see the “Before” and “After” pictures below! It was clearly time for […]
An 8-Step Process to Develop Your Marketing Plan In 2017
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to […]
The True Value of a New Headshot
I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my eyes to discover that their photo would be aspirational […]
