According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned." So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
In a culture that celebrates doing all the things, the idea of focusing on a niche might seem counterintuitive or even a little crazy. I mean, won't limiting your client base squash your firm's growth potential? The truth is, concentrating on a specific niche, or...
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and blog....
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my...
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positions, or in corporate legal departments, a fairly significant number...