In 2012, 42-year-old Kristy Gusick quit her marketing day job. She had been working in this position for over three years and felt burnt out. She needed to make a change.
A three part series offering an inside look at the women behind PSM-Marketing, the early days, career perspectives & entrepreneurial challenges. Part one is with Terrie Wheeler, MBC, President and Founder of PSM Marketing, LLC.
PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform is designed to help attorneys grow their practice while earning CLE ethics credit. After […]
Many people have a part-time job while in high school: flipping burgers, working at the mall, selling tickets at the movie theater. I did, too, and my job was a bit different: A disc jockey on a real radio station in Anoka, Minnesota, KTWN AM-1470. Not only was it fun, but I learned how to […]
In April 2016, PSM’s Kristy Gusick was interviewed by Solidity Financial about her trials and tribulations as an entrepreneur. Background Kristy and her husband sold a large manufacturing and energy retrofitting company in their mid-20s. They experienced something that many 25-year-olds don’t get to, a large influx of cash. There are many challenges that come with […]
A little over four years ago, my life was very different. I was employed, doing something that was okay but was slowly making me miserable. We were living in our first home in Oakdale, Minnesota, which was fine but uninspiring. Life could have very easily continued on and everything would have been okay. But I […]
I, Terrie, am fortunate to have a very talented husband who built me a beautiful new office last summer. This year I am truly enjoying my place in the sun! Why is this so important? Because like you, I need to have a place to work that is beautiful, functional, and inspires me to do […]
Recently, I, Kristy, had an important reminder of how important it is to work within your strengths – and outsource the things you aren’t as strong at doing. While our family made the decision over a year ago to sell our house in the suburbs and move to a small hobby farm in Stillwater, the […]
One tool PSM uses with their clients is the Meyers Briggs Type Indicator. The MBTI assessment results in a series of 16 unique personality preference types that include every combination of: Introverted v. Extroverted Sensing v. INtuitive Thinking v. Feeling Judging v. Prospecting Read more about the theory here. It is important to acknowledge that everyone is […]